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Spaces by MTC: Building a Scalable Interior Design Business Through Technology, Transparency, and Execution

startuptimes by startuptimes
June 30, 2026
in Business
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Spaces by MTC: Building a Scalable Interior Design Business Through Technology, Transparency, and Execution
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India’s interior design industry is expanding rapidly, fuelled by booming real estate, urbanisation, and growing consumer demand for personalised living and workspaces. Yet, despite the market’s growth, one challenge continues to impact customers and businesses alike—the disconnect between design concepts and on-ground execution.

Missed timelines, budget overruns, fragmented vendor management, and inconsistent quality have long been common concerns. Seeing this gap as an opportunity, Spaces by MTC was founded with a mission to build an interiors company where execution is just as important as design.

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Led by Syed Abdul Wahab (Founder), Lalit Chilukuri (Co-Founder), Samson Randhawa (Co-Founder), and Balasubramanyam Muthu (Managing Director), the Hyderabad-based company is creating a technology-enabled business model that combines design expertise, operational excellence, construction knowledge, and Artificial Intelligence to deliver predictable outcomes for clients.

A Leadership Team Built for Scale

The strength of Spaces by MTC lies in the complementary expertise of its leadership team.

Founder Syed Abdul Wahab brings years of entrepreneurial experience, having successfully built global businesses such as Mindstech and MTC across nearly 16 countries. His vision is to establish a premium interior solutions company that can compete on both quality and operational efficiency.

Co-Founder Lalit Chilukuri, with previous experience at Amazon, Uber, and Darwinbox, has been instrumental in developing structured operational systems that improve project delivery. His focus on AI-driven design workflows and intelligent planning enables the company to reduce inefficiencies and improve execution accuracy.

Co-Founder Samson Randhawa, who has worked with leading interior brands like Arrivae and Livspace, oversees interior design, procurement, project execution, and business profitability. His practical experience helps translate design concepts into finished spaces without compromising functionality.

Managing Director Balasubramanyam Muthu contributes extensive construction expertise, strengthening procurement strategies, financial planning, vendor management, and cost optimisation. His involvement ensures projects remain commercially viable while maintaining high quality standards.

Identifying an Opportunity in a Fragmented Market

The founders recognised that the interior design industry often suffers from fragmented execution.

Customers frequently deal with multiple contractors, suppliers, and consultants, resulting in communication gaps, rising costs, and delayed project completion.

Instead of addressing only the design aspect, Spaces by MTC built an integrated business model covering every stage of the customer journey—from concept development to final handover.

By bringing design, procurement, execution, project management, and technology under one organisation, the company simplifies a traditionally complex process.

Leveraging AI to Improve Interior Design

Technology is becoming a major differentiator across industries, and Spaces by MTC is actively integrating Artificial Intelligence into its operations.

AI-powered planning enables the team to:

  • Improve design visualisation
  • Optimise space utilisation
  • Enhance project planning accuracy
  • Reduce material wastage
  • Generate more accurate cost estimates
  • Minimise execution errors

These capabilities help bridge the gap between conceptual designs and completed projects while improving customer confidence throughout the process.

Rather than replacing creativity, technology serves as a decision-support tool that enables better planning and execution.

Building Trust Through Transparency

For any business operating in the premium home improvement sector, trust is one of the most valuable assets.

Spaces by MTC has focused on building credibility through transparent pricing, clear communication, realistic timelines, and consistent project execution.

Instead of relying solely on marketing, the company has grown through successful project deliveries, referrals, and long-term client relationships.

This execution-first philosophy has become one of its strongest competitive advantages.

Operational Excellence as a Growth Strategy

Scaling an interior design company requires more than creative talent.

Managing multiple projects simultaneously demands structured workflows, procurement systems, vendor coordination, quality assurance, financial discipline, and project monitoring.

Spaces by MTC has invested in building these operational capabilities from an early stage.

The integration of technology alongside experienced leadership enables the business to maintain quality while preparing for expansion into larger and more complex projects.

Future Expansion Plans

Looking ahead, Spaces by MTC aims to establish itself as a recognised premium interiors brand across India.

Its strategic priorities include:

  • Expanding into new metropolitan markets
  • Strengthening in-house manufacturing capabilities
  • Scaling commercial and corporate interior projects
  • Increasing AI adoption across design and execution
  • Growing specialised design and project management teams

Beyond residential interiors, the company sees significant opportunities in offices, hospitality, retail, and institutional infrastructure.

By combining technology, execution, and customer-centric processes, Spaces by MTC intends to build a scalable business that delivers consistent value across multiple cities.

Lessons for Entrepreneurs

The journey of Spaces by MTC highlights an important lesson for emerging entrepreneurs: long-term success comes from solving genuine customer problems rather than simply entering a growing market.

For the founders, execution is the ultimate differentiator.

Their entrepreneurial philosophy is built around four principles:

  • Identify real market gaps.
  • Build systems that can scale.
  • Deliver consistently on every commitment.
  • Earn customer trust through execution, not promises.

As India’s interior design market continues to mature, businesses that combine innovation with operational excellence are likely to shape the industry’s next phase of growth. Through its technology-first and execution-driven approach, Spaces by MTC is positioning itself among those businesses.

Get in touch-

Website: https://www.mtcspaces.com 

LinkedIn:
https://www.linkedin.com/in/lalitchilukuri/
https://www.linkedin.com/in/samson-randhawa-b5a483125/
https://www.linkedin.com/in/syedabdulwahab01/
https://www.linkedin.com/in/balasubramanyam-muthu-63682a41/
Instagram:
Spaces by MTC

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