About the brand
Grace is an Indore-based clothing brand that offers collections that promote versatility in clothing. You may confidently experiment with colours, fits, and prints with the brand to create the ideal cosy vibe. According to the brand, women should be able to express themselves through their wardrobes. The brand’s loyal consumer base holds a high appreciation for its exquisite yet distinctive line.
About the Founder
Sanya Puranik, a clothing lover and a fashion fanatic, introduced her apparel line, Grace, in 2015. Since she was a young child, she always loved to dress up in various outfits. She enjoyed experimenting with colour, combining various patterns and outfits to produce exquisite looks. Sanya was looking for a job after finishing her master’s degree in business, but destiny knew she had the passion to create an extensive clothing line, so it led her to the point where she finally chose her passion and launched Grace, the unique and comfortable clothing line. Sanya conducted her first exhibition at home, and it was favourably received, encouraging her to continue to follow her passion. She later organised several further exhibitions, started a store in Indore, and made Grace a success.
Vision, Mission, and beliefs of the brand
Grace’s vision is to make people fall in love with intricate hand embroidery done by local artisans, which has long been a favourite not only in India but also beyond. The brand also strives to produce clothing that is as comfortable as well as stylish. Grace believes clothes should be distinctive, just like the wearer, since it reflects their personality. Because of this, the business can effortlessly show individuality and fashion, through its diverse collection.
Products and USPs
Grace is a women’s clothing line that is both elegant and comfortable. It is committed to carefully and meticulously crafting one-of-a-kind, exquisite products. Its embroidery work is handmade by regional craftsmen.
The company produces a sizable selection of eye-catching styles entirely by hand and never through distributors. It guarantees the use of high-quality materials as well as uncompromised comfort and style. Each outfit offered by the brand is one of a kind, as a result of creativity, imagination, colour experimentation and labour of love. Additionally, the company offers customization options so that everyone can get outfits that let them express their unique personalities and selves. The adaptable dhoti pants with asymmetrical cape, crochet jumpsuits, hand-embroidered Pooja thalis, breezy raw silk ensembles, Bangalori silk pleated Anarkali, and many more products are among its best collections.
Clothing is all about expressing yourself and your distinct persona, but not all brands can attest to that distinction. Grace is a fashion label that specialises in high-quality, one-of-a-kind clothing. The brand’s signature styles are made with the finest materials and are intended to be timeless. Check out its exclusive collection right now!