Every business goes through digital transformation irrespective of its industry niche or geographic location. Going digital is nearly every organisation’s top priority. Organisations always look for ways to save operational time and make processes efficient.
And digital transformation poses multiple benefits other than speed, such as accessibility and convenience. Hence, having a well-thought digital plan is critical. Let’s explore some primary digital skills businesses must adhere to if they plan to undergo digital transformation to improve performance, customer engagement, and profits.
1. Digital Literacy
Businesses must be familiar with the fundamentals of crucial digital skills. Studies state that 1 in 3 workers in the US lacks foundational digital skills. Besides, 13% have no digital skills, and 18% have limited skills. Therefore, it is fair to assume that some employees may not be digitally literate.
Ensure that your business has people who understand online tools crucial for digital transformation, like Slack, Zoom, Photoshop, Google Analytics, etc.
2. Data and Digital Security
Data breaches have become a common thing in the age of the digital economy. It is why preventing data from cyber espionage has become the top priority for most companies. Data security is a top priority for industries that deal with sensitive data, such as healthcare and financial services.
Therefore, you must ensure that you have the technical proficiency, specialised talent, prioritisation plan, and defences to counter any such data threat.
3. Digital Marketing
We live in a digital world where people regularly engage with social media and digital content. A large population is active across multiple social media platforms. Digital marketing is hence a crucial aspect of digital transformation in modern times.
Hence, every business must explore opportunities to engage with the maximum audience on these social media platforms. Brands must understand the amount of engagement that digital marketing practices can bring. Brands can explore digital formats and channels, including social media, email, SEO & SEM, websites, paid search, display advertising, influencer marketing, affiliate marketing, etc.
4. Data Analysis
Businesses must know how to use large stacks of actionable data and benefit from it. It is a crucial part of digital transformation for businesses. Data will help them find their target demographics, where they shop, the devices used to research and browse, and more.
Data is an invaluable tool to help businesses find possible bottlenecks or capitalise on strengths. Ensure that you do it right.
DevOps (a combination of development and operations) focuses on collaboration rather than isolation. It is a popular and crucial term in the digital transformation era. It enables the entire team to work together and envision software that operates effectively. The aspects involved in DevOps include — marketing, concept, programming, design, and more.
6. Enterprise Mobility Management
As businesses go through digital transformation, they’ll get affected by data storage and access. Hence businesses must think about enabling efficient digital communication and hand-off. Make sure you develop an understanding of digital solutions and improve communications and efficiencies within your organisation.
7. Artificial Intelligence, Machine Learning & Robotics
Modern-day business operations make it vital for companies to adopt automated tools and processes. It serves multiple benefits, like mitigating risks, enabling data-backed decisions, reducing manual errors, and many more. Brands can implement automation in many areas, such as manufacturing, customer support, retail, etc.
Blockchain is used in many industries, such as healthcare, banking, real estate, insurance, etc. It offers multiple benefits, such as enabling security through multi-step transactions, increasing transparency, and more. It also reduces compliance costs and fastens data transfer.
Drive the Digital Transformation of Your Business
It can be challenging to equip your workforce with knowledge and tools to enable digital transformation. If you’re looking for similar marketing or digital branding solutions and need assistance, get help from an expert advertising agency. We are an Ahmedabad Advertising Agency that can help you ensure that your business can compete and thrive in today’s digital age. Partner with a professional digital marketing agency and enhance your business’s digital skills. It has been reshaping brands such as Stellar Skoda, Shivalik Group, United Farmers Creamery, Adani Skill Development & Puffizza with its creativity and brilliant strategies & creating exemplary reel content for Swiggy, Flipkart & much more.