Co-founders Manasva Bhargava and Parth Jaiswal have grown their AI-native film production company roughly five-fold in two years without external capital, culminating in a Netflix production credit in August 2026.
Teevra Studios, a Bengaluru-based AI-native video production company, presents a growth profile that is uncommon in India’s media-technology sector: bootstrapped, profitable throughout its scaling period, and expanding into new verticals and geographies from a position of financial discipline rather than capital pressure.
Founding Team and Background
Teevra was co-founded in early 2024 by Manasva Bhargava, who serves as CEO, and Parth Jaiswal. Bhargava’s professional background is in product design; he is self-taught, with no formal design or film education and no prior industry network, and entered filmmaking through generative AI tools in 2022. Jaiswal’s background is in startup leadership and product strategy, most recently as a Senior Product Manager at Early Steps Academy, with a stated focus on bridging advanced technology with practical application.
Business Model
Teevra’s core commercial thesis addresses a cost-structure inefficiency in traditional film production: incremental versions of a film — a regional cut, a smaller-brand adaptation, a subsequent ad in a campaign — have historically cost nearly as much to produce as the original, limiting how many audiences a brand’s premium content investment can reach. Teevra’s proprietary hybrid production method integrates real actors into AI-generated environments without requiring dedicated virtual production infrastructure, supported by an in-house pipeline engineered to maintain character consistency across full campaigns or series — addressing a technical failure point common in AI-generated content.
The company operates across advertising films, OTT title sequences, microdramas, and original intellectual property, and currently employs a team of 35. Its client roster includes Netflix, Marico, STAGE, and Uber India, alongside campaign work for Eureka Forbes and UltraTech Cement.
Operational Decisions
Company leadership has made three notable structural decisions during its scaling period. In early 2025, following a difficult client engagement, the company closed its design services wing, accepting a near-term revenue reduction in favor of operational focus. The company has also deliberately avoided dependency on any single generative AI vendor, maintaining proprietary production pipelines in-house while treating external AI platforms as substitutable inputs — a hedge against the sector’s rapid, multi-week product-capability cycles. Additionally, the company maintained pricing discipline during its early client-acquisition phase, declining underpriced engagements in favor of a price floor while building a reference client base incrementally.
Milestone: Netflix Production Credit
In August 2026, Netflix broadcast a fully AI-generated title sequence produced by Teevra for Operation Safed Sagar, a series depicting the Indian Air Force’s 1999 Kargil War air campaign, with Bhargava and Jaiswal credited as executive producers. Management identifies this as a significant inflection point in market perception of AI-produced content quality, given the platform’s content standards.
Expansion Strategy
Teevra is restructuring its business from a single production services model into three distinct verticals: its existing studio operation, a dedicated AI and VFX studio, and a talent management wing. The company is pursuing geographic expansion into the United States, United Kingdom, and United Arab Emirates markets, structured around pilot engagements. Management is also allocating strategic focus toward the microdrama content format, citing third-party projections estimating global market growth from approximately $7 billion to $26 billion by 2030.
Financial Profile
Teevra has not raised external capital and has maintained profitability throughout its growth period, which management characterizes as approximately five-fold over two years. Company leadership attributes this in part to disciplined cost management and a willingness to discontinue underperforming business lines rather than sustain them for revenue continuity alone.
Company: Teevra Studios | Founders: Manasva Bhargava (CEO), Parth Jaiswal Website | LinkedIn | Instagram
Published by Business Press.
