When people think of events, they imagine bright lights, well-dressed guests, seamless coordination and happy memories. What most never see is the confusion beneath it all. Multiple vendors. Unclear communication. Hidden costs. And expectations that fall apart in real time. For Tarun Panda, these gaps were impossible to ignore. Instead of accepting them as part of the industry, he decided to fix them.
Tarun is the founder of Ex3 Set Go Event Management, a growing event ecosystem built on one simple promise: make events predictable in a world where most things go out of control.
The Mind Behind the Mission
Tarun’s journey doesn’t begin where one might expect. With a Master’s degree in Clinical Psychology and an MBA in Healthcare Management, his early path revolved around understanding people, behaviour and how decisions are shaped. He went on to spend over five years with a US-based consulting firm specialising in healthcare and consumer behaviour. Data, insights and human psychology were core to his everyday work.
But Tarun isn’t someone who fits into a single box. Outside consulting, he authored three books spanning fiction and poetry, wrote research articles, crafted short stories and built YouTube channels that consistently draw in more than a thousand viewers. This mix of creativity, analytical thinking and human insight naturally nudged him toward building something of his own.
That something turned out to be an event ecosystem rooted in behavioural design.
Where the Idea Truly Began
Like many founders, Tarun’s moment of clarity arrived during his own personal experience. When he planned events for himself, the problems were too visible to ignore. There was a wide communication gap between clients and event companies. Details that should have been written down clearly were often brushed aside. Hidden charges popped up without warning. Vendors operated without a standard process. Even basic follow-ups became draining.
While most clients simply accept these issues, Tarun saw an opportunity to rethink the entire experience.
“I realised the trouble wasn’t in hosting events. The trouble was in how the industry functions. If we could bridge those gaps, we could change everything.”
That thought soon materialised into Ex3 Set Go Event Management.
Building Something Different
Today, Ex3 Set Go Event Management stands out because it doesn’t restrict itself to the common definition of event management. Instead, it works like a complete ecosystem that plans, designs and structures events through a behavioural lens.
The company provides services that cover end-to-end event execution, vendor management, guest hospitality, RSVP management, venue mapping, strategy blueprints, personal shopping assistance and nearly everything else that can ease a client’s journey.
What makes it unique is the detailing. Every step is designed around transparency, behavioural flow and predictable execution.
Where most event companies focus on the décor or the vendor list, Tarun’s team focuses equally on how people behave, how decisions shift in stressful moments, and how an event can be made smoother by anticipating these patterns.
Challenges That Tested the Vision
Starting an event company in India isn’t an easy decision. Tarun admits that one of the biggest hurdles lies in the cultural landscape itself. Families often manage events on their own, believing that extended support will handle everything. Venues frequently promise to take care of guest management or vendor coordination yet fail to do so. As a result, convincing people why specialised Ex3 Set Go Event Management is needed becomes a challenge.
For a young company, the question often thrown at them is simple:
Why should we hire you?
To answer that, Tarun and his team spent hours identifying exactly what goes wrong in traditional event setups. Once they mapped these gaps, they began building clear, structured solutions that clients could see and understand.
Transparency became a core value.
When clients started noticing how detailed the service plans were, how every responsibility was documented and how no hidden charges appeared later, trust began to form.
Step by step, feedback improved. Partnerships grew stronger. And the company slowly earned its place as a reliable name in the market.
A Breakthrough Moment
Every startup has a turning point, something that shifts the pace of growth. For Ex3 Set Go Event Management, that moment came when another company noticed their potential and chose to collaborate. This partnership not only validated the team’s hard work but also expanded their reach. It brought new opportunities, strengthened their operational capacity and pushed them into a larger arena.
For Tarun, it wasn’t just a business milestone. It was a reminder that clarity, consistency and genuine effort always find recognition.
Looking Ahead to the Next Five Years
Tarun holds an ambitious vision for the future. While India has a thriving event culture, the global industry still looks to western countries for creativity and innovation. He wants to change that narrative.
His aim is to place India on the global map as a leader in behavioural event design — a country where event experiences are not just grand but thoughtfully crafted. A place the world turns to for inspiration, strategy and precision.
It’s a bold dream, but Tarun’s journey so far suggests he is steering steadily toward it.
A Word for Aspiring Entrepreneurs
When asked to share one piece of advice for those building something of their own, Tarun responds with clarity:
“Plan for everything. Truly everything. No detail is small enough to ignore. And always look for gaps in the space you want to enter. When you solve those gaps honestly, people notice.”
His words echo his own journey:
Vision backed by detail. Courage backed by preparation.
Conclusion
Tarun Panda’s story is one of persistence, observation and the courage to do things differently. By reimagining how events should function, he has built more than a company — he has built a system that aims to bring order, reliability and human understanding into an industry that needs it the most.
To know more about his work, explore the platforms below:
- Company Website: www.e3setgo.com
- Personal Website: www.tarunpanda.com
- LinkedIn: Tarun Panda
- Instagram: conflicted_wordsmith
