The Second Act That’s Changing the Game
At a stage in life when most professionals consider winding down, Jagpreet Khurana (JSK) decided to take on a new challenge: helping others launch and scale. With over 45 years of deep-rooted experience in India’s Automotive Aftermarket and B2B industry, JSK could have comfortably retired. Instead, he launched Elevate Consulting Services, a venture designed to plug a persistent gap in India’s startup ecosystem: the absence of experienced business mentorship in sales strategy and market execution.
“After retiring from a full-time role, I felt that my experience could still add value,” he says.
A Lifetime in Business, Now Working for Startups
JSK’s career reads like a masterclass in B2B growth. Over four decades, he honed his craft in:
- Business Strategy
- Channel Expansion
- Institutional Sales
- Skill Training
From leading teams to turning around underperforming verticals, his reputation in the automotive aftermarket space is well-known.
Elevate Consulting Services Offers:
- Developing go-to-market strategies and business development plans
- Guiding OEM and institutional sales efforts
- Designing channel partner networks
- Mentoring entrepreneurs and sales leaders
- Building sales capabilities and processes
- Delivering tailored sales training modules
Perhaps most crucially, JSK positions himself as a “sounding board” – a trusted advisor for founders and sales leaders looking to validate ideas before taking them to market.
Spotting the Gap: Why Startups Need More Than Just Marketing
According to JSK, one of the biggest issues early-stage companies face is an overemphasis on product development and underinvestment in market execution.
“Most startups chase quick wins without building sustainable sales processes,” he notes.
This insight forms the core of Elevate’s philosophy: Sales isn’t just a department — it’s a discipline.
Early Hurdles: Convincing the Unconvinced
Starting Elevate wasn’t easy. The major challenges included:
- Market skepticism
- Lack of portfolio/testimonials
- Preference for big-name consulting firms
Yet, JSK persisted, driven by belief in the value of mentorship and execution strategy.
Breakthrough Moment: Training the Backbone of Industry
The tipping point came when:
- A leading Automotive Bearings company onboarded Elevate Consulting to train both grassroots sales teams and managers.
- Elevate Consulting partnered with manpower consultancy firms to train and induct salespersons before placement.
These wins helped Elevate Consulting prove tangible ROI through structured training and strategic mentoring.
Future-Proofing the Vision
Looking ahead, JSK aims to:
- Build a strong presence in Tier 1 and Tier 2 aftermarket networks
- Work with 15+ clients annually
- Conduct regular workshops for OEM dealer networks
- Expand the team with full-time and associate consultants
“We want to help founders think beyond the product and start building real businesses. It’s not about shortcuts. It’s about sustainability.”
What Aspiring Entrepreneurs Can Learn
JSK’s journey offers key takeaways:
- Never Underestimate Sales – Even the best product can fail without the right strategy.
- Seek Mentorship – Experience avoids costly mistakes.
- Invest in Your Team – Training isn’t an expense; it’s an asset.
- Don’t Chase Vanity Metrics – Growth needs a solid foundation.
- Age is Not a Barrier – Passion doesn’t retire.
Closing Thoughts: Building Businesses, Not Just Brands
In a world chasing hype and speed, Jagpreet JSK brings:
- Patience
- Depth
- Practical Wisdom
Elevate Consulting is about real transformation, not flashy solutions.
“Startups need more than vision. They need execution, strategy, and the right people around them,” says JSK.
Connect with Jagpreet Khurana and Elevate Consulting
If you’re ready to Elevate Consulting your business, get in touch:
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Startup Times salutes professionals like Jagpreet JSK — proof that entrepreneurial impact knows no age, and that legacy can be redefined, one startup at a time.
