India’s real estate sector is staring down a trillion-dollar future. Discovery has gone digital, listings are everywhere, and every metro skyline tells a story of relentless construction. But ask any broker how a deal actually closes, and the answer rarely involves an app. It’s a phone call. A WhatsApp forward. A handshake built on years of personal trust. Somewhere between the scale of the opportunity and the reality of how business gets done, a layer is missing.
Zeprop Reality Private Limited was built to fill that gap. Founded by a team that includes a three-decade global technology veteran, a hands-on operations builder, and a real estate strategist who has spent years inside the broker ecosystem, ZeProp is not trying to be another property portal. It is building what its founders call the transaction layer of Indian real estate — a broker-first network connecting agents, developers, builders, and channel partners on one platform, designed around verification, attribution, and collaboration rather than just listings.
The Problem No Portal Has Solved
Property discovery in India has been digitised for years. Buyers search, developers advertise, and platforms generate leads by the thousand. What hasn’t kept pace is everything that happens after the lead — the part where a broker actually moves inventory, splits a co-broking deal, or proves to a developer that their network delivered the sale.
That part of the business still runs on fragmented systems. Inventory gets shared informally across phone calls and chat groups. Multiple brokers chase the same buyer without knowing it. Developers pour money into channel partner meets and digital campaigns but struggle to trace which broker relationships are actually converting. Attribution — the single most important currency in a commission-driven business — remains murky.
ZeProp’s founders saw this not as a technology problem but as a trust and infrastructure problem. Brokers influence a significant share of real estate execution on the ground, yet they remain among the least digitally served participants in the entire ecosystem. Building for them first, rather than for the end buyer, is the bet at the heart of ZeProp.
A Broker-First PropTech Approach, Not Another Listings App
The distinction matters more than it might first appear. Most real estate platforms in India compete for the buyer’s attention. ZeProp is competing for the broker’s trust, and through that, building the rails that developers and builders can plug into for structured, traceable distribution.
The platform is designed around a few core ideas: verified access so that the network stays free of clutter and fake listings, closed-loop engagement that keeps a deal’s journey visible from first interest to final closure, and a subscription-based model that filters for participants who are genuinely committed rather than just browsing. On top of this sits smart matchmaking intended to surface real business opportunities instead of static listings, all built specifically for broker-to-broker and broker-to-developer collaboration rather than consumer search.
For brokers, that means access to verified inventory, clearer collaboration with peers, and a digital footprint that builds credibility over time. For developers and builders, it means structured access to a growing, verified real estate network, better project visibility, and — critically — a way to know which channel is actually moving their inventory instead of guessing based on anecdote.
Early Traction That Signals Real Demand
ZeProp launched without the cushion of heavy paid marketing, which makes its early numbers worth paying attention to. The platform has already onboarded more than 1,200 real estate agents and brokers, and crossed over 1,500 active property listings. Both Android and iOS apps are live, and the company has begun expanding its footprint across Delhi NCR, Jaipur, Mohali, and Chandigarh, with more high-growth Indian cities in its sights.
Perhaps the most telling milestone came on June 6, 2026, when ZeProp received its first paid subscription. For any early-stage platform, that first rupee of revenue carries a weight that funding announcements rarely do. It is proof that someone in the market looked at the product, weighed it against the alternative of doing business the old way, and decided it was worth paying for.
The Team Behind the Build
ZeProp’s leadership brings together three very different but complementary backgrounds, which seems to be intentional rather than incidental.
Pradeep Saini, Co-Founder, CEO and Chief Transformation and Innovation Officer, spent more than three decades in global technology and business leadership, holding senior roles at Wipro, IBM, Hewlett-Packard, Kyndryl, and Inlaks, where he managed large P&L portfolios and led delivery teams across continents. That background in scaling complex, multi-region operations now shapes how he thinks about turning a broker network into durable infrastructure rather than a short-lived app trend. On LinkedIn, where he writes regularly about leadership and execution, Saini has been candid about what building ZeProp has demanded of him personally: a shift from managing through layers of teams to owning outcomes directly, with no buffer between decision and consequence.
Sahil Duggal, Co-Founder and Chief Operating & Technology Officer, leads ZeProp’s day-to-day execution — platform development, operational strategy, and the unglamorous work of scaling a broker network city by city. The technology foundation that has let ZeProp move from concept to over a thousand onboarded brokers in a short window sits largely on his execution.
Raja Chhabra, Co-founder, Chief Marketing Officer and Real Estate Strategist, brings the industry-side expertise the platform needed to earn credibility with brokers and developers from day one. With a background spanning corporate, retail, and commercial leasing, broker network expansion, and franchise growth, Chhabra also serves as President of the Delhi RWA Forum and a Director at IREADA, giving ZeProp direct lines into the associations and broker communities it is trying to organise.
Why Distribution, Not Discovery, Is the Real Opportunity
A recurring theme in how the founders talk about ZeProp is that developers don’t actually need more leads. They need better distribution. Many builders already spend heavily on digital visibility, outdoor advertising, and channel partner events, yet struggle to answer a basic question: how much of that spend converts into a traceable, attributable transaction?
Broker-led sales remain critical, particularly for mid-tier developers and city-level builders who don’t have the brand recognition to drive demand purely through digital marketing. But the broker ecosystem feeding those sales is still largely informal. ZeProp’s pitch to developers is straightforward — give them wider access to active, verified brokers, reduce duplicate effort and confusion over who’s chasing which buyer, and create a feedback loop that shows which channels are actually working.
This framing also explains why ZeProp has positioned itself as relevant beyond India’s borders. International developers, including those building in the UAE, are increasingly looking for structured, broker-led distribution channels into the Indian market, and a verified real estate network is a far more reliable entry point than cold outreach through informal contacts.
Where ZeProp Goes From Here
The roadmap ahead includes deepening the platform’s core collaboration tools, expanding home-loan facilitation and corporate leasing capabilities, and building out auction property access and transaction-linked monetisation — features aimed at making ZeProp not just a network but a working transaction infrastructure for Indian real estate technology.
The founders are open about the fact that this is still early. The achievement, as they describe it, isn’t the broker count or the listings number. It’s the growing confidence that brokers, developers, and builders are choosing to place in the platform, one onboarding and one transaction at a time. India’s real estate industry has spent decades running on relationships. ZeProp isn’t trying to replace that. It’s trying to give those relationships a structure they can scale on.
To follow ZeProp’s journey or explore the platform, visit zeprop.com. You can also connect with Pradeep Saini, Sahil Duggal, and Raja Chhabra on LinkedIn to learn more about the team building India’s broker-first real estate network.
