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Zambian designers eye South American fashion market – CAJ News Africa

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November 21, 2022
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from Arnold the inventor In Lusaka, Zambia
Zambia office
Lusaka, (CAJ News) – Brazil is giving Zambian fashion designers an opportunity to enter the South American fashion industry market.

The embassy of the southern African country in Brazil has been invited to showcase its fashion, art and culture at Brasilia Trends Fashion Week 2022.

This will be held from next Friday till Sunday under the theme “Crafts for the future”.

The head of the Zambian Embassy in Brasilia, Coillard Muwema, said that the event gave them an opportunity to show their country’s traditional costumes, rich culture and traditional music to the world.

“Through our discussions with the organizers, we hope to bring Zambia’s innovative fashion designers to Brazil in 2023 to be part of a fashion space that will provide participants with trainings, workshops and lectures on how the Brazilian fashion market is shaped.” he said.

Muvwema said the interaction between the embassy and the organizers of the event will allow Zambian fashion designers to gain new international connections with world-renowned creative fashion experts, models and designers at the show, thereby facilitating knowledge transfer.

Maia Ben Toguchi, international coordinator of Brasilia Trends Fashion Week, mentioned at the embassy that they are aware of Zambia’s rich cultural fashion trends and that their company wants the people of Brazil to experience it.

Toguchi said: “It is a great honor for Zambia to participate in Brasilia Trends Fashion Week 2022 because it is a country with diverse cultural assets that the world needs to know and there is no better time to do so than now.”

– CAJ news

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