At the German car manufacturer Audi, the Formula 1 project is already showing great signs. In 2026, the brand wants to enter the highest class of motorsport and 240 employees have already been assembled for this purpose. Project boss Adam Baker has now spoken about the ambitious goals Audi is pursuing with its entry into F1.
In an interview with Germany’s Sport Bild, the 48-year-old, who has also worked for BMW in Formula 1, highlighted the ambition of the entire group with which the Formula 1 project has been pursued since last year:
“Motorsport is part of Audi’s DNA. And of course a brand like this doesn’t get into Formula 1 to be chased. We want to be successful. This is the aspiration, otherwise you have no job in sports”.
According to the Australian, who has also held German citizenship for five years, everyone in the Audi team is aware of the proven strength of the competition.
“But there will be profound changes in the technical regulations for the power unit and the chassis. It is a challenge for everyone, not just for us. This opens up the opportunity for us as newcomers to be competitive faster.” Baker elaborated.
The budget limit, which applies to all constructors in Formula 1, is also an advantage for the newcomer, as it guarantees “reliable financial planning”. Baker points out: “Without that, the entrance wouldn’t have been as attractive.”
The sports objectives for the first seasons in the first grade have also been clearly formulated. According to the project manager, Audi’s first priority in 2026 will be “achieving the highest possible reliability”.
After that, the goal is to steadily climb the rankings, as Baker explained: “Our goal is to be among the top runners in year three. To do that, we need a top engine.”
The whole team wants to prove in Formula 1 what “Made in Germany” stands for.
According to Baker, this is for “A reliable drive unit at the highest level. We are super proud that there is once again a German structure to participate in Formula 1.”
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