In the year The 2022 World Cup will be a multi-screen sporting event. And with 5 billion people expected to watch worldwide, it’s time to get in on the action.
Most of us, up to 67%, use our mobile phones while watching TV or streaming content. This plays an even more important role in sporting events, where fans have access to multiple screens to access the latest match schedules, player statistics, game results, dashboards, and team merchandise or player notes.
And with 5 billion people globally expected to watch the 2022 FIFA World Cup, now is the time to harness the power of the game.
When your communities are using multiple screens at the same time, the opportunity to strategically and strategically deliver personalized and relevant messaging that reinforces that first screen connection is key.
“We see at least twice the engagement rate of media integrated with sync technology compared to always-on media assets across all fixed and interactive formats. Brands and advertisers can optimize their strategies to achieve both maximum offline and digital engagement with the World Cup,” said Nuno, CEO of YDigital Media. Machado said
The second screen’s ability to drive home the deal adds an extra layer to your brand-building budget in personalized creative messaging. According to an Advocado survey, 50% of consumers purchase a product or service through a second screen message, and up to 72% of consumers convert the next day after re-engaging on their second screen.
Most importantly, providing timely and relevant information to sports fans creates value for your communities through relevant and meaningful communication.
Machado added, “SyncID technology will be 100% compatible with the 2022 World Cup matches broadcast on television and radio. This allows you to plan your entire digital strategy with meaningful personalization for your customers, fully integrated with the biggest sporting event in the world.
In addition to this digital debut, the timing of the World Cup in Qatar will be repeated with announcements for other holidays around Black Friday and leading up to religious holidays.
With an estimated $2bn positive impact on advertising spend from the event, this is all the more reason to double down on the importance of your communication and ensure your creative messaging cuts through. Multi-screen or second-screen viewing is an important way to create these relevant immersive consumer experiences that bring value to fans and brands.
