from outside
After four years of silence, the Victoria’s Secret Fashion Show will take place again in 2023. Here, see what has become of the brand that has been forgotten for a while.
Victoria’s Secret Not only is it one of the most famous underwear brands, but it also became a major player in the entertainment industry after it began broadcasting its annual fashion show in 1995. The show featured top models like Tyra Banks, Bella Hadid and Gisele Bundchen modeling the new clothes.
Many of the clothes they wore were exquisite and the designs were often eye-catching, as some were encrusted with real diamonds and precious stones. However, this was not the main attraction of the event, as was the event itself, which featured live music by contemporary artists and models of the day to dance to the rhythm of their songs on the catwalk.
Viewership was at an all-time high and exceeded 9.7 million in 2013. Five years later, this dropped to just 3.3 million viewers. That’s when controversies started to arise, especially after he made a sad comment Ed RazekThen the former marketing director of the parent company, to Vogue.
Why hasn’t the Victoria’s Secret Fashion Show been held for four years?
After the ratings plummeted, Razek, in an interview with Vogue, created one of the first dramas to haunt the company. He didn’t believe the show should include transgender or plus-size models. because of “The show is fictional.” Ed was responsible for personally selecting all the supermodels who walked the runway, but he apologized for his comments and eventually resigned.
However, the former marketing director was not the only problem with the brand. As consumer tastes begin to change, VS didn’t want to change style. And he lost a lot of customers to American Eagle and Erie. It was then that several criticisms of the Victoria’s Secret Fashion Show began to appear.
Many fans began to notice that The marketing used by the brand mentioned only tall, thin and hegemonic models. in addition to, The Wexners (Founder of Certain Brands). Jeffrey EpsteinConfirmed that he has committed sexual offenses in the past.
Once upon a time about a A toxic and abusive work environment But for the company’s employees, it never materialized and served as another reason to cancel the brand and the fashion show. Now, Victoria’s Secret is trying to improve its image, including more diverse models and changing its basic thinking about what consumers want and current trends.
During the earnings call held by the CEO on Thursday, March 2 Martin Waters he said. “We believe we are two years into a five-year journey of business transformation and have a clear roadmap to become the world’s leading fashion apparel retailer.”.
