“We try with modern designers [who] We think we have an edge like Rick Owens or The Row and mix that with Super or the vintage Aaliyah,” she says. .“We’ve got some Edwardian and Victorian stuff too, but you can also find classic denim jeans. We want to encourage people to find new ways to incorporate wine and modernity [styles] They went into their rooms.
Williams has a major soft spot for the Labyrinth guys, an exotic Dutch brand from back in the day. .‘90s .“Lots of crushed velvet, flared tops, hand-dyed silk screens and batik-inspired detailing,” she said. Old favorites include PunkyFish, Hysteric Glamor and Save the Queen alongside classic pieces from the likes of Prada and Vivienne Westwood – all available at Big Ash of course.
The rarest item to enter the store was a shirt Williams bought from veteran Bob Mellett. .“It had a picture of the Bride of Frankenstein on it, riding a motorcycle in space and holding a little Diet Pepsi,” she said. .“I regret selling it a little…”
In the short time it’s been open, Big Ash has become a destination for savvy buyers looking for gold. And beyond stocking a large collection of clothing, the store has become a hot spot as the community feels packed within its four walls.
“The spirit of the shop is as spontaneous as I am,” says Williams. Her friends can often be found hanging out back and the place is decorated top to bottom with art made by friends and family. .“And I keep a lot of my personal clothes here too – the shop has become my second closet!”
A short distance down the line, Williams can be seen stretching herself. .“Future Vintage”, or collecting the best in contemporary fashion to preserve it as dead for decades to come. It hurts our heads to think that ahead – just fall down the rabbit hole for now and go off the rails with a big pile of ash at the bottom.