WEST DES MOINES, Iowa (KCCI) – The Friday after Thanksgiving is always busier than normal for shops and restaurants in Valley Junction, but it’s Small Business Saturday that’s always the most profitable day of the year for many people in 5th Street at West Des. Moines, KCCI’s Kayla James reports.
“It’s double — usually at least twice as many people as on a regular Saturday,” said Kelsey Mihalovich, owner of Hinge on 5th Street.
Mihalovich has owned Hinge, a home decor and apparel store, for a decade.
She says it’s the historic look Valley Junction has that helps draw people to shop in the area.
“I think the district is really what keeps us kind of unique,” Mihalovich said.
Businesses in Valley Junction saw large crowds of customers coming in and out of their doors Friday. Candle Bar DSM was one such business that attracted many customers.
The store allows customers to make their own candles. The owner, Chloe Bratvold, is also preparing to open a designer handbag business on the floor above Candle Bar DSM. The building is one of several areas in Valley Junction undergoing a minor renovation.
Only in November, the building underwent painting and window work.
“We have new design guidelines that keep the historic look in a way that doesn’t go away,” Bratvold said.
Bratvold is also a Valley Junction board member. She says she looks forward to what the property owners will do going forward to keep the historic neighborhood alive.
“I think the community has come on board with all the changes,” Bratvold said. “People are really looking forward to the next big thing here as we always have been.”
People agree that part of what makes Valley Junction so unique is the variety of shops found along 5th Street and the family atmosphere among the business owners.
It is the business owners’ hope that people will continue to find themselves in Valley Junction, supporting local businesses beyond just Small Business Saturday.
“We are not here just for one day of the year; we are here 365 days to add diversity and uniqueness to your district and community as well,” Mihalovich said.
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