SHANGHAI, December 13, 2022 /PRNewswire/ — Today, Trip.com Group’s flagship Chinese-language platform, Ctrip, launched the 2023 Travel Revival Plan to reconnect destinations with Chinese travelers. The platform’s four-pronged strategy engages destinations around the world in capturing pent-up travel demand from the huge Chinese travel market.
In 2020, the Trip.com Group launched its Travel Revival V pilot plan, investing 1 billion RMB in a recovery fund to help the industry combat pandemic pressures. In today’s new iteration of the initiative, Bo SunTrip.com Group Executive Vice President and Chief Marketing Officer, commented: “The launch of our 2023 Travel Revitalization Plan builds on three years of experience overcoming negative trends to drive growth. Our focus on revitalization is to help the industry face short-term difficulties, while strengthened revitalization efforts will look to reshape the industry post-pandemic by creating new opportunities for the industry and destinations.”
Reinventing brand value: working with destinations to create innovative “reunion” experiences.
“For Chinese tourists, there has been a huge build-up of anticipation for their first trip abroad. For this reason, our Ctrip platform has partnered with destinations in preparation, using high-quality and comprehensive supply chain resources of platform to create a complete range. Our offering embraces Chinese travelers’ desire for scenic spots, entertainment and culinary experiences during their trip, including providing full coverage of cultural and historical activities.”
IN July 2022, Ctrip independently produced the travel documentary “Hit the Road” that combined destination marketing and the platform’s unique new “Travel + Culture” content marketing model, with the show garnering over 120 million total views. In the future, this model will be extended to tourist destinations around the world as a solution for attracting Chinese travelers – providing a direct line to understand the preferences of Chinese tourists after three years of travel restrictions. Additionally, the Ctrip platform is home to thousands of travel influencers, guides and other personalized travel service providers who create in-depth personalized travel products and content for users.
Reviving consumer confidence: the marketing matrix increases travel consumption
Regarding December 2022, most countries have completely lifted pandemic-related travel restrictions, with travel once again at the top of the agenda. “Since 2022, dozens of global destinations have created Star Hub channel homepages on Ctrip to expand their reach to Chinese audiences. We have created top destination lists, offered hundreds of super destination promotions, live streaming events of destination and we have facilitated the distribution of 1 billion RMB on travel consumption coupons in 20 countries and regions to increase campaign destination orders. In 2023, we will continue to leverage the economy of cultural travel to drive business,” Mr. Sun said in Trip.com Group’s expanded marketing pitch.
Ahead of the next boom in overseas travel, Ctrip’s comprehensive marketing matrix is leading the way in connecting global destinations and Chinese travelers. The platform’s Ctrip Community and Star Hub channels enable destinations to engage with hundreds of millions of users every week. Partners can leverage this traffic along with cultural travel promotions and consumer coupons to deliver regular content and products through Ctrip Live, with over 200 million users on the platform. The product system will be updated through dynamic data to meet the needs of tourists.
Reshaping the industry ecosystem: building a global tourism data and resource sharing platform
Given the announcement of new policies and optimistic signals from the Chinese government, the Trip.com Group is building a global tourism data and resource sharing platform, connecting its brands, including Ctrip, in order to help global destinations to welcome Chinese tourists again.
Regarding this new venture, Mr. Sun said: “We are opening up our airfare and hotel resources to travel agencies around the world. In the short term, this will make it easier for travel service providers to package and sell their products online, and help destinations to access the first groups of Chinese tourists abroad. While in the long term, this platform will enable real-time updates of the supply chain according to the global dynamics of travelers and product supply. As a leading travel service provider of driven by technology, we believe we have a responsibility to drive the industry forward through such developments and sharing of resources.”
Reiterating corporate responsibility: promoting sustainable travel for hundreds of millions of users
In 2022, the Trip.com Group released its first Sustainable Travel Consumer Report, which found that sustainable travel is now a global trend at the top of travelers’ minds. Nearly 80% of respondents stated that they place great importance on environmentally sustainable factors when traveling, and nearly 70% of respondents said they are willing to pay higher prices for more sustainable travel options.
In July this year, the Trip.com Group launched its Green Tourism Goals. The ambitious plan includes the launch of more than 10,000 low-carbon travel products. Expanding on this, Mr. Sun introduced, “We have launched ‘green stays’ and ‘green car rentals’ on our Ctrip platform and are currently working on launching ‘green flights’, ‘corporate travel’ green” and “green travel”. We have a duty to develop sustainable travel for the future of the entire industry and to fulfill the responsibility of the tourism industry to the world”.
About the Trip.com Group
Trip.com Group is a leading global provider of travel services, consisting of Trip.com, Ctrip, Skyscanner, Qunar and TrainPal. Across its platforms, the Trip.com Group helps travelers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive content and resources. related to travel and an advanced transaction. platform consisting of apps, websites and 24/7 customer service centers. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the most popular travel groups in the world, with the mission “to pursue the perfect journey for a better world” . Learn more about the Trip.com Group here: group.trip.com.
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SOURCE The Trip.com Group