The US Travel Association announced the launch of the new Sustainable Travel Coalition, which aims to align the travel, transportation and technology sectors to develop a more sustainable future.
The Sustainable Travel Coalition began with nearly 60 member organizations and will serve as an advisory body to inform US Travel on sustainability issues, opportunities and concerns within member organizations and destinations.
US Travel announced several long-term goals that will inform the coalition’s short-term policy priorities, including looking at industry progress, reinforcing industry goals and commitments, highlighting why sustainability matters and identifying proactive policies.
In addition, a dedicated Policy Committee will help drive coalition efforts to enable regular progress and cooperation.
“Seeing the world and saving the world don’t have to be mutually exclusive,” said US Travel Executive Vice President Emerson Barnes. “As technology advances and consumers seek more sustainable travel options, the work of this coalition will ensure that the US travel industry can meet the needs of an evolving market while also protecting our planet’s natural resources.”
“This is clearly an issue that extends beyond the travel industry itself into almost every other sector of the American economy,” Barnes continued. “By bringing together stakeholders in interconnected industries, we are aligning leaders in travel, transportation and technology on the critical issues that will impact their businesses for decades to come.”
US Travel also joined more than 100 travel industry organizations to call on the federal government to advance several near-term priorities, including a tax credit for the production and use of sustainable aviation fuel (SAF), a increased tax deduction to increase energy. efficiency improvements and federal investments to protect and restore natural attractions.
Earlier this month, US Travel sent a letter on behalf of 297 domestic and 91 international travel organizations, asking the Department of the Interior and the National Park Service to consider reforming the current visitor reservation systems in national parks.
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