ThredUp is tapping an up-and-coming star for its latest campaign.
The online resale platform has teamed up with “Stranger Things” actress Priya Ferguson on the “Fast Fashion Hermit Hotline” to encourage Gen Z shoppers to break the habit of buying from fast fashion brands and instead embrace more sustainable options.
“I’m a big fan of fashion and finding the latest trends, but I’m also concerned about keeping our planet healthy and strong,” says Ferguson. “I’m excited to partner with TredUp. I decided to take a break from shopping that way after realizing how fast fashion is for the environment. I hope this hotline encourages people to change their shopping habits and think about saving. Even small changes can make a big difference in our future,” he said.
Consumers can participate in the initiative by calling the hotline at 1-855-THREDUP, where they can hear advice directly from Ferguson on how to be more sustainable in fashion. Callers can also leave their own “quick fashion confessions” via voicemail.
“At ThredUp, we’re committed to inspiring a new generation of consumers to think first,” said Erin Wallace, vice president of integrated marketing at ThredUp. “Our data shows that college students want to stop shopping fast, but we know it’s hard to resist. That’s why we’re thrilled to be partnering with Pria. Together, we’re committed to making it easier than ever for consumers to start their fast fashion habits and embrace healthier ways to shop.
The “Fast Fashion Fanatics Hotline” Inspired by a new fast fashion report by TredUp, one in three Gen Z consumers feel addicted to fast fashion, and nearly half of college students surveyed said it’s hard to resist the temptation of fast fashion. . Additionally, 51 percent of college students said they want to stop buying fast fashion, with the main reason being that they want to shop more sustainably and ethically.
In addition to her direct line, Ferguson also has a line of back-to-school clothing that shoppers can shop on ThredUp. The collection includes a variety of outfits for class, practice or a school dance, all at up to 90 percent off retail prices.
ThredUp has partnered with other high-profile companies in the past to encourage more sustainable marketing. Earlier this year, ThredUp teamed up with celebrity fashion stylist Carla Welch for an immersive holiday shopping experience, where Welch created curated pieces from her own style wardrobe perfect for a music festival.