There’s a reason why spa-focused destinations have become so coveted in the travel industry. Now more than ever, we all need to take some time to rest and recuperate from the hustle and bustle of everyday life and everyday stress—and there’s no better way to do that than with a few days dedicated to relaxation. and well-being.
We’re quick to think of Nordic countries or health-focused destinations like Bali or Beppu – but the most popular spa destinations of 2023 may surprise you. New data from SpaSeekers.com analyzed spa travel destinations around the world to see which spots are currently trending online. The data shows that the most popular spa destinations have shifted while also describing a 62,000% increase in overall spa-focused travel searches globally.
Here are the top five countries on the rise as the most popular spa destinations around the world:
The number one most searched spa destination is Costa Rica with a 62,273% increase in searches. The country boasts dozens of spas and wellness retreats nestled in the rainforest or along the coastline, allowing travelers to enjoy all the creature comforts of a high-end resort while being immersed in nature at the same time.
Germany has a long history with spas and is home to some of the richest spa and wellness centers in the world. In fact, there are around 350 spa towns ranging from the Bavarian Alps to the Black Forest, with Baden-Baden being the most famous. The country saw a 12,400% increase in searches so far this year.
Croatia also has many spa towns that specialize in wellness and health—with some featuring natural mineral and thermal springs. The country saw a 1,019% increase in searches and offers a relatively budget-conscious destination for wellness travelers looking to book a European getaway.
Like Croatia, Moldova is another relatively budget-friendly wellness trip that won’t skimp on relaxation and luxury. The country boasts a ton of spa options for all kinds of wellness warriors, from luxury resorts to traditional spas.
Cambodia also offers a wide variety of spa and wellness-focused destinations, and more international travelers are starting to take notice. The country boasts a ton of spas located in luxury hotels and resorts, but you’ll also find spa treatments and equipment using traditional Cambodian techniques and natural ingredients, as well as outdoor treatments that allow guests to connect with nature.