The much-loved capsule collection is an amalgamation of Soulja Boy’s legacy in music, culture and fashion that has elevated rap’s reputation over the past two decades. Defying the rules of any form, the NYC-born label adds its streetwear flair to this collaboration, cementing its explosive growth as the world’s most innovative travel-fashion brand.
Determined to create a collection that celebrates the rapper’s legacy, Sprayground founder and chief creative officer David Bendavid (DBD) took Soulja Boy’s personal style and reimagined it, transforming Sprayground’s iconic stud designs with a modern twist into Soulja Boy artwork. form of Two bags, a limited edition teddy-bear bag known for the past few years as the Spray Grade, and a jewelry case.
The collection stays true to the brand’s signature aesthetic, with comic-book style bags and carefully graffiti-embellished bags for added oomph, while a teddy bear bag takes inspiration from heel-toting Soulja to round out the brand’s work. , and a one-of-a-kind jewelry box that doesn’t offer accessibility or appearance.
