Pucci Experience: Although synonymous with beach holidays, Emilio Pucci also has roots in the mountains – in fact the Florentine house will come to life in St Moritz this summer.
The fashion “experience” is scheduled for December 8-10 at the charming Swiss ski destination, WWD has learned.
“The main idea is to emphasize Pucci’s position for the winter season,” said artistic director Camille Micelli, who unveiled her first designs for the historic Italian brand in Capri last April, where founder Emilio Pucci opened his first boutique on the island of Jet in 1951.
In the year Pucci, who died in 1992, was known for his athletic prowess and was a member of Italy’s 1932 Olympic ski team. In fact, he was “discovered” while skiing as a designer and accidentally met fashion photographer Tony Frisell. To take a picture of the ski outfit. Legend has it that when she learned he personally designed the collection, she asked him to create a women’s skate, which was later featured at Harper’s Bazaar, and a career was born.
In the year
Miceli is still designing the program for St. Moritz, but as she did in Capri, where models lounged on towels, and guests participated in yoga classes, lunches, and dance parties.
“She prefers to show things differently and surprise people,” says Miceli, a seasoned creative who was accessories creative director at Louis Vuitton before joining Pucci last September. We are a resort and lifestyle brand: we show the clothes in context.
Pucci also unveils collections on display, a Buy Now calendar, with delivery times as monthly drops. The company, controlled by French luxury giant LVMH Moët Hennessy Louis Vuitton, recently launched as a resort-focused brand, and Miceli says her clothes are easy to wear, easy to pack and versatile enough to take a woman from “morning to night.”
She said the collection to be launched in St. Moritz will include party wear and giftware, which is in time for the holiday season, along with ski and resort elements.
Micheli says St. Moritz has a strong Italian flavor while in Switzerland, given its proximity to Milan, Como and Bergamo. – Miles Socha
It looks like London. Alexander McQueen, the British luxury brand owned by Kering, continues to show outside of the fashion week routine, and will return to London this fall to showcase its spring 2023 collection.
Alexander McQueen’s spring 2023 collection will be shown after Paris Fashion Week on March 11, followed by the brand’s mushroom-inspired fall 2022 collection in New York in March.
This will be the second time the brand has held a runway show in London since the Covid-19 pandemic. The brand unveiled its Spring 2022 collection last October on the roof of an East London car park.
Brand creative director Sarah Burton said at the time. The decision to show in London is the result of that coming together.
Before the outbreak, the brand was often seen at Paris Fashion Week.
“We listened to our own studio rhythm, and how we were working as a team, it just made sense to do it here, be here and do the show at this time,” she says.
The brand has also experimented with video and print releases on new products and collections.
Alexander McQueen tapped award-winning visual artist Sophie Muller for a short film that brings pieces from the brand’s spring 2022 collection to life while pieces from the collection hit stores earlier this year.
For pre-fall 2022, the brand has released a 160-page exhibition featuring 12 artists invited by Burton to describe their work, each from the perspective of a women’s collection.
The company has been making strides in the area of sustainability. Last year, McQueen became the first luxury label to work with Vestiaire Collective on a brand-endorsed program on the platform that allows McQueen customers to sell their clothes to Vestiaire in exchange for credit notes issued at McQueen boutiques.
The company donates vintage fabrics to universities and organizations, as well as working with stylists who encourage their customers to donate vintage pieces. In the year In 2020, Harry Styles wore a look featuring McQueen’s potato wedges made by a student at the University of Westminster.
Last year the brand threw its weight behind A Group Arts Education, a community youth organization in East London working to introduce young people to the arts and create pathways to a career in design. Next year, Alexander McQueen says it will fund A Team Arts Education, and expand the workshops and classes it started last year as part of a pilot program. – Tianwei Zhang
naturally beautiful; The British fashion label, worn by celebrities including Mother of Pearl, Gwyneth Paltrow and Saoirse Ronan, is developing a sustainable summer capsule, “Naturally Beautiful,” which features some of the brand’s signature styles made with wood-based and biodegradable fiber brand Tencel.
The launch of the collection coincides with Tencel’s 30th anniversary.
The collection is accompanied by a series of portraits by Mary McCartney, inspired by her book “The White Horse”, which captures the beauty of the white stallion Alejandro. In the shoot, models wore pieces from the capsule and posed with the last of the Hampton Court horses.
As part of the celebration, prints of those images in a limited edition of 100 in three different sizes will be available for purchase on the Mother of Pearl website, ranging from £195 to £395.
“McCartney’s book ‘White Horse’ was an inspiration for me and I wanted to capture that intimate and spontaneous identity in the campaign,” said Amy Powney, creative director and brand ambassador for Mother of Pearl.
She added that 100 per cent of profits from each print sold will go towards raising money for McCartney’s chosen charity Mind, which provides advice and support to empower anyone dealing with mental health issues, as well as their equine project ‘Real Horse Power’.
In the year McCartney, who was chosen to photograph Queen Elizabeth II in 2015, said Powney and Mother of Pearl are “at the forefront of design combining stunning beauty with realism and sustainability.”
McCartney said of Pawnee: “She’s stood up to that challenge, and in my opinion, she’s a pioneer that others should look up to for inspiration. – TZ