Image by PAYPAL MELBOURNE FASHION FESTIVAL
Words in fashion journal
“Nine days of design, culture and creativity.”
Australia’s biggest and longest running fashion event is back. The PayPal Melbourne Fashion Festival (or PMFF) is officially returning for 2023, and we’re all for it. a few We are excited. As local fashion enthusiasts and media partners of the event, FJ The team is happy to provide you with all the details for up to nine days of design, culture and creative management.
Running from March 3 to 11, PMFF will once again be held at the Royal Exhibition Building (REB). “PayPal Melbourne Fashion Festival is delighted to return to the beautiful and iconic Royal Exhibition Building after a two-year hiatus, and to offer Australia’s most renowned and up-and-coming designers the opportunity to showcase their creativity in such an exciting environment,” says Caroline Ralphsmith, CEO of PMFF.
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Featuring a dynamic mix of Australia’s leading and emerging designers, the ‘Fashion Forecourt’ – PMFF’s new social hub at Riby – offers new cultural experiences and immersive fashion and food pop-ups. As the festival celebrates its 27th year, the program (to be announced in January) will include premium runway and independent events.
“While festival favorites are back better than ever, guests can also expect exciting new program elements and fashion experiences never seen before at the PayPal Melbourne Fashion Festival,” says Caroline. We can’t wait to bring Australians from all over the country back to the fashion capital to celebrate all that Melbourne has to offer.
The David Jones runway show will take place in the new Bourke Street flagship store, while a dedicated fashion culture program will be rolled out across locations in NARM and regional Victoria. Along with the new PayPal payment in 4 Bursary, festival favorites such as the National Designer Awards (presented by David Jones), the National Alumni Show, the Fashion Film Awards and the Fashion Writing Program return.
Focusing on retail-to-runway functionality, PayPal (the naming rights partner of the 2023 event) allows customers to ‘buy now and pay later’ with its 4 feature. The festival’s digital addition, Shop the Runway, also now extends to video, so attendees can convert ready-to-wear pieces from the runway into their own online carts.
To be the first to hear about the 2023 program and secure your tickets, register here.