A well-edited trailer can make any movie look good, but Hollywood has a few minutes to convince a captive movie theater audience that a movie is worth seeing. Advertisers limited to just 30 seconds of broadcast TV, when viewers are eager to do anything but pay attention, have a much more difficult job. But it just encourages more creativity.
I can’t remember the last time I willingly sat through an ad that didn’t hold a longer video hostage, but ads were a big part of my formative years before ad-free streaming services became an alternative to streaming and cable TV. It’s a testament to the ad makers of the 80s, 90s and early works that many of their frantic 30-second pitches still live in my head, especially the ones that were trying to sell me the latest and greatest technology. .