Lake Charles, LA (KPLC) – Tourism is a major economic driver in Louisiana, accounting for billions of dollars in revenue. Today, tourism officials from across the state are in Lake Charles this week for the Louisiana Travel Summit. We spoke with Angie Manning with Visit Lake Charles this morning, who provided some insight into not only the event, but also the importance of keeping our tourism industry strong.
The Louisiana Travel Summit will be hosted by Visit Lake Charles, the Louisiana Travel Association and the Louisiana Office of Tourism starting today at the Golden Nugget.
The event is expected to bring more than 500 attendees to Southwest Louisiana for what it calls the largest educational opportunity for tourism professionals in the state.
Summit attendees will experience highlights such as a keynote address from Lt. Gov. Billy Nungesser on the state of the tourism industry and initiatives the state is pursuing to strengthen travel in Louisiana. They will also hear from educational speakers from across the country covering a range of topics including group business, product development, digital marketing, social media, public relations, leadership practices, international travel and safeguarding diversity, equality and inclusion in the tourist space.
According to Visit Lake Charles, in 2021, Louisiana attracted 41 million domestic and international visitors, generating $16.8 billion in visitor spending, and had $1.6 billion in total state and local tax revenue resulting from travel and tourism activities in Louisiana. . This makes Louisiana’s travel and tourism industry the 5th largest employer in the state.
“Tourism has been a major economic driver for our community for many years, and we are excited to once again welcome industry professionals from across the state to Lake Charles for the annual Louisiana Travel Summit,” said the Lake Charles Mayor. , Nic Hunter. “The Gulf Coast region of our state has experienced much devastation in recent years due to a series of natural disasters. Southwest Louisiana in particular was deeply impacted, but the resilience of our community has been a shining light during this time, and we look forward to showcasing the progress made as we share the great news that Southwest Louisiana is open for business!”
While summit attendees are in the Lake Area, Visit Lake Charles staff will host tours to highlight outdoor adventures, as well as opportunities to sample locally made products and explore local attractions and businesses that care about the overall visitor experience in Southwest Louisiana.
The summit will run from today until Thursday, August 25.
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