The former Husker baseball player hits home runs for his business


OMAHA, Neb. (WOWT) – From swinging a baseball bat to tapping on the nutrient-rich baobab fruit, Jeff Tezak finds that his competitive nature drives everything he does.

He is a former Husker baseball player and volunteer assistant coach for Nebraska, now turned businessman.

Jeff and his wife Katy who met at UNL just secured a $100,000 investment in their company: a gut-friendly hydration supplement called Tiiga.

Their company stems from Jeff’s transition from a high-level competitive athlete to your everyday athlete.

“When you’re in it. You eat a whole pizza. You can do anything. You can eat and drink whatever you want when you’re 18 to 21 and you’re performing at your highest level. As you get older, what you notice is like, ‘Hey, I’m going to do that really good 30-minute workout, but I need to provide some really good nutrients at the end or before,’” Jeff said. Tezak, CEO of Tiiga.

The investment comes from NMotion’s Growth Accelerator program, a Nebraska-based version of Shark Tank.

“NMotion has raised money from Nebraska-based investors and raised funds to invest in Nebraska’s best and brightest,” said Mason Cook, managing director at NMotion.

And while the duo says health products often start on the coast, they intend to use this money to help make Tiiga a Midwest-based product.

“We want to stay in the Midwest. We want to grow here. We want to put the Midwest on the map for health products,” said Katy Tezak, co-founder of Tiiga.

Jeff, naturally competitive, relishes that challenge.

“When I get into a situation where someone says this is a very competitive industry and you’re like, why would I… I understand why you would want to go into an industry without it. It’s easier, but it doesn’t make it as fun,” Jeff said.

This is a quality that attracted investors to Tiiga’s founders.

“They are desolate. They are resourceful. And they’re really willing to step up,” Cook said.

Being resourceful and smart is the lesson Jeff learned from baseball.

“You have to be willing to put in the effort, which is just like sports, and then you have to be willing to adapt to whatever the situation is or to the next possible sale or the next possible opportunity to make sure that you’re in the best position to succeed,” Jeff said.

With this investment, Jeff and Katy can increase their growth through inventory expansion and marketing. They are currently in their manufacturing plant doing just that.

Copyright 2022 WOWT. All rights reserved.



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