Sunday, January 29, 2023

The Christiansburg business says the VT start time is tied to game day sales


CHRISTIANSBURG, Va. (WDBJ) – Every day of Virginia Tech Football home games brings huge increases in foot traffic and takeout orders, but for business owners, the start time is something they keep an eye on.

“On our calendar, we have when the day games are, we have when the evening games are, and we make sure we work around that,” Sandro’s Pizzeria and Italian Restaurant owner Alessandro Pugliese said.

He says game days provide a boost, especially day games like the Sept. 17 game.

“After that game, everybody came out to eat lunch and that really helps the community with restaurants and shopping and all that good stuff,” he said. “Thursday I think we have an evening game, so we might have a big lunch and then the evening will be a bit slower.”

For the city of Christiansburg, the added foot traffic is a welcome sight.

“Virginia Tech football games are such a big draw,” Assistant City Manager Andrew Warren said. “Christiansburg benefits and will continue to benefit from people staying in hotels here, on Airbnb, going out to restaurants before and after the game.”

This year, as fans look for places to spend money during football weekends, they have a few more options in Christiansburg.

“Since January, we’ve seen 56 new businesses open, and I think that’s great,” Christiansburg Mayor Mike Barber said. “People are willing to go out now.”

He says this is a positive sign coming out of the pandemic.

“We stay busy,” he said. “Football weekends are fantastic power. I would never want to change it. I hope they are here forever.”

Sept. 22 marks the third straight home game for the Hokies, which means businesses are gearing up for a busy long weekend.

“It’s a big growth and it’s been a good three-week stay for us and this Thursday night is certainly going to be an exciting time for the New River Valley,” Warren said.



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