People’s passion for fashion is back with a vengeance after two years of non-stop active wear. In the year In the first quarter of 2022, our research shows that fashion and apparel spending increased by 19 percent of gross merchandise value (GMV) compared to Q1 2021, indicating that fashion and apparel are thriving.
However, as retailers look to capitalize on this post-pandemic boom, there are some key e-commerce trends and opportunities to keep in mind.
Whether consumers are shopping for the latest fashion trends or luxury items, the need for fashion affects every customer segment. It is this expansion that has brought the industry into line with e-commerce trends along with its broad appeal.
BigCommerce PayPal Report, vertical thinking, It provides key insights, statistics and exclusive research on what your brand will lack compared to the competition in 2022.
What will be included in the report?
- Cross-border sales and international expansion
- Improving CX/UX
- Alternative Payment Methods (APM)
- Purchase incentives
Key insights from vertical thinking include:
- Overall, e-commerce retail in APAC showed significant growth QoQ in Q1 2022.
- 66% of Australian merchants saw sales as a result of offering B.NPL alternatives
- 29.7 percent of respondents said they abandoned an online payment method because their preferred payment method was not offered.
- 69 percent of online fashion shoppers have shopped overseas in the past six months.
See below for a summary of this extensive report or download the full report over here Learn how to implement trends and explore the challenges that will come with fashion e-commerce in 2022.
Fashion has always been a global market, but it can be very difficult for Australian brands looking to sell overseas. With the rise of e-commerce technology and social commerce, selling internationally is easier than ever, but it still comes with issues.
How can you sell internationally?
- Integrate payment solutions in advance
- Update functions such as 24/7 chat
- Create a multi-store front (MSF)/human channel function to handle each region
- Localize design and copy
- Create reliable tests to build confidence
What do people see first when they visit your online store? Your brand, of course! Branding is just as important as the product itself. It is important to properly customize your eCommerce store to convey exactly what you want to represent in the space.
A headless store provides creative freedom on the front end to better showcase the retail brand story without compromising the actual shopping experience.
Simply put, a headless store is a fusion of back-end and front-end, giving retailers the ability to use a robust back-end system like BigCommerce while integrating their own front-end.
Read our report for an in-depth look at headless stores and how you can apply this technology to your own e-commerce store.
Providing alternative payment methods (APMS).
To become a truly global brand, offering a variety of currencies and payment methods is critical to reaching a global audience and improving global conversions. APMs are available from digital wallets around the world eg Apple Pay And Google PayFor region-specific payment options such as POLi in Australia. APMs are becoming more popular because they offer a hassle-free, straightforward option for consumers who want to avoid traditional online payments. For example, digital wallets and mobile payment options can streamline the checkout process for shoppers, or allow them to skip checkout entirely by auto-filling their credentials and billing information.
By enabling APMs with your existing payment methods, you increase the variety and ease of use of your store’s customer experience.
What are some alternative payment methods?
BigCommerce and PayPal are here to support.
Are you looking for every way to grow your fashion e-commerce brand in 2022? BigCommerce and PayPal have done research on how you can increase sales, so you don’t have to!
Backed by data and in-depth research, Vertical thinking It explores four new trends you can implement in your fashion ecommerce store to drive traffic and increase sales.
Read on for more information vertical thinking, PayPal and BigCommerce team up to share their research findings.
Download here for free and start increasing traffic and sales to your fashion e-commerce store.
The landscape of e-commerce is changing. with Power retail is on. You get access to membership, current e-commerce revenue and forecast, traffic levels, average conversion rate, payment options and more!