Tesla will begin 2023 by extending the 6,000-yuan subsidy it started in early December. The automaker is offering buyers the Model 3 sedan and Model Y sport utility vehicle for up to 10,000 yuan ($1,450) if they take delivery before February 28.
Image Credits- HT Auto
Also, another 4,000-yuan subsidy tied to purchasing insurance through Tesla was first introduced in November. Concerns about demand in China contributed to a 37 percent drop in Tesla shares in December. While the automaker was expected to announce record quarterly deliveries in early January, it has already dropped its goal of a 50 percent increase for the year.
With this in mind, it’s no surprise that Tesla China is taking the domestic EV market seriously. This could be hinted at by Tesla China’s official Weibo account, which recently posted a lot of encouragement for customers to welcome the new year. To commemorate the beginning of 2023, for example, a delivery incentive of RMB 6,000 and an insurance subsidy of RMB 4,000 are now offered. Preferred rates and preferred lenders are also included for car loans through Tesla Financing.
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“The New Year is here, and so is the heart of Tesla! – 6,000 yuan limited delivery incentive; 6,000 yuan limited delivery incentive; Preferred rate financing plan – New Year, give yourself and your loved one a new Tesla,” the EV maker wrote on Weibo. In addition to new incentives for vehicle shipping and insurance coverage, Tesla China also announced new benefits for customers trading in their vehicles. According to an EV maker Weibo post, 90 days of free Enhanced Autopilot (EAP) access will be offered to customers who use the commercial offering for a limited time.
“Why not get a new car for the new year? Tesla’s official trade-in benefits are online for a limited time and other Tesla vehicles are waiting to receive the 90-day Enhanced Automatic Assisted Driving (EAP) trial benefits. Tesla is a one-stop shop for trade-ins,” EV said. It remains to be seen how Tesla China performs in Q4 2022, although the EV maker has been working hard to deliver as many vehicles as possible, the maker wrote. To ensure that it can grow, it will have to adopt a more aggressive strategy than before.
