Thursday, February 2, 2023

Small businesses in Reno prepare for Small Business Saturday


RENO, Nev. (KOLO) – Black Friday is over and local businesses are eager to welcome customers for one of their busiest days of the year.

Small Business Saturday is all about putting money back into our communities.

For Samantha Stremmel, owner of Sierra Water (2055 Dickerson Rd) SBS is a special day for her business.

“Everybody comes out with multiple goals, and I can’t tell you how much that means to a small business,” she said. “To feel appreciated and supported, which people do all year long, but to condense it into one day, it’s just a great powerful feeling.”

The last few years have been challenging for many businesses. However, Sierra Water actually benefited from the pandemic.

“Everybody wanted plants during the COVID weirdly, so we were busier during the pandemic, which was weird, and so now it seems a little quieter, but we see more people coming in,” Stremmel said.

On Saturday the plant shop will have 15% off all planters and is also partnering with another local business.

“We’re going to have the Golden Owl Bookshop, a small local bookstore in a truck,” Stremmel said. “It’s going to be featured in our store, it’s here for the whole holiday season with books for children and adults and everything.”

Also gearing up for SBS this year is Vassar House (221 Vassar St).

“Shop Little Saturday is probably our biggest sales day of the year,” said Missy Allison, who co-owns the vintage store with her mother.

On Friday Allison spent hours repairing the goods.

“What we do to prepare is we have a 24-hour period where we go from fall to Christmas,” she said.

On Saturday VH has a Christmas party and open house.

“We’ll be serving eggnog, mulled wine and cider, and we’ll have home-baked cookies just like an old-fashioned Christmas,” Allison said.

In addition to antiques, each year the store brings in different nostalgic Christmas items for special gift boxes.

“These (gift boxes) are something we focus on is being able to send people out the door with a thoughtful finished gift, that’s not your standard Napa Sonoma basket with wine and processed cheese and a meat log, Allison said.

For those who love upcycling, Allison says there’s no better way to do it than to shop vintage.

“No further production is needed. They’re already here, they’re already quality or it wouldn’t have lasted.”

According to the Small Business Association of Nevada (SBA) There are more than 280,000 small businesses in the Silver State and they employ more than 500,000.

Both owners hope shoppers will think of their neighbors before big-box stores.



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