‘It’s more in tune with the future of the planet’
It is also encouraging to see that people are becoming more aware of where they shop for clothes. Our recent poll on Twitter and Instagram showed that 80 percent of respondents want to buy more from sustainable brands.
Sherif believes that this new mindset is “being won by both younger generations who are attuned to the future of the planet, but also by people who see the benefits of having a capsule wardrobe.”
Businesses of any size are encouraged to think more about the circular economy, so from the development stage of the product, the design takes into account what will happen to the products at the end of their life.
For more sustainability tips for small businesses, read about OLIO’s journey as a food-sharing startup and what other businesses can do to reduce their impact on the planet.
“The Second Revolution”
Christine Timms has owned The Wardrobe, a small former dress agency in Welford, Avon, Warwickshire, for 40 years.
She said: “Every week we welcome new customers who are excited to be part of the ‘second hand revolution’ – I’ve definitely seen an uptick in customers looking for good quality, second hand clothing and accessories.
“People want to save the planet, and small businesses like mine are leading the way. For us, second hand is second nature.”
While many businesses are seeing an increase in demand for second-hand goods, a recent poll on Twitter and Instagram found that many people are finding it challenging to find what they need.
We found that 64 percent still prefer to buy new clothes, and 60 percent said it is not easy to buy second hand.
