RTIH: What has been the industry response so far?
SI: In our R&D we worked with international fashion and sportswear retailers, both large and small, and they all appreciated both the niches we were targeting and saw material value in what we wanted to offer.
In fact, one global sportswear brand called it a “quantum leap for the sector” while another said it would be “a seismic shift for purchases”, which is encouraging to hear.
Listening, sharing and feedback are vital to ensure we are addressing key issues appropriately and not just as ‘just another tech business’.
We then worked with a boutique fashion retailer in Brighton who helped us streamline our processes. They gave us ‘coal-face’ insights that led us to make some platform improvements.
We recently showed the platform to some household name brands, and they said they want to move forward with projects.
RT: What is your biggest challenge?
SI: We’ve been lucky that we haven’t had any real obstacles so far, but there have been many challenges, nothing insurmountable, but a lot to work on.
One of the biggest challenges is finding the right balance of quality in the underlying ‘model and clothing’ content in terms of authenticity as well as meeting the retailer’s quality assurance process.
Our platform can provide amazing models of people and clothes, but since we have dynamic content, file size and mobile bandwidth are the main thing because not everyone has the latest Wizzy 5G mobile, but we are now very organized so it is available to everyone.
RTIH: What is the biggest challenge facing the omnichannel retail space today?
SI: Fewer retailers have true omnichannel capabilities than we think.
It’s more multi-channel because it’s not yet connected as multi-channel should be. In my view, it’s about making the customer journey seamless no matter which channel they use.
Several of our Platform Accelerator modules address this, and we recently shared a blog post about Metaverse that added to my thoughts on this discussion.
Now I’m thinking that ‘metachannel’ is perhaps the way we should be thinking about the customer experience – the seamless integration between physical, 3D, virtual and social.
Of course, digitally pioneer brands are looking to embrace this faster than others – but going for a sprint isn’t always the best move.
RTIH: What can we expect to see from you in the next 12 months?
SI: It’s an exciting time for us and if everything goes as expected, you’ll soon see us posting the results of various pilot projects with well-known brands.
Recent developments in the platform continue to push the boundaries while addressing real needs, not just creating technology for the sake of it.
We’re helping our test partners use the platform to differentiate themselves from the competition.