This content intelligence SaaS platform uses artificial intelligence (AI) to help freelancers and end customers unleash the power of content, organizing the marketplace.
Freelance marketplaces have been on the rise for some time now. Experts bid for jobs, while people who want knowledge put those projects out there. However, this marketplace remains unorganized even if it is not affected by the technology used by others.
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As enterprises in all sectors devise ways to intelligently manage their in-house operations, the problem of free labor participation and labor management has not been found as a solution.
Scalenut, a content intelligence SaaS platform, uses AI to help businesses optimize their content needs. It is building an AI-enabled content intelligence SaaS platform that automates content research and content creation using AI and NLP.
Tech Panda He spoke to Scalenut co-founder Mayank Jain about their vision.
Mayank Jain.
We want to enable millions of businesses around the world to create powerful content. It shouldn’t be as difficult as it is today. Everyone should be able to grow their business using content.
“We see great potential in organizing the white-collar gig economy space. This was just a starting point. There’s been a significant tailwind in technology development in this space,” he said.
“We want to enable millions of businesses around the world to create powerful content. It shouldn’t be as difficult as it is today. Everyone should be able to grow their business using content.
“Current solutions are fragmented, making it extremely difficult for creators and businesses to measure content. We want to change that,” he added enthusiastically.
What do they do?
The startup’s content research automation tool, SEO Assistant, helps content strategists and content creators gain powerful insights at the click of a button. Its AI helps editors create content at least 10x faster.
“As we grow, we will continue to strengthen our offerings to independent content creators,” says Jain.
“With our disruptive technology stack, we enable independent content creators to do their work with greater efficiency. They can use Scalnut technology to create content, not just projects with predefined, standardized resources. This helps them to be faster and create high-quality content, backed by data,” he added.
With our sophisticated technology stack, we enable independent content creators to get their work done with maximum efficiency.
The startup uses AI to automate the entire writing process. They have automated both short and long term recordings. Ad copy, social media captions, blog ideas, meta descriptions, or full length blogs, everything is covered. On top of this, we have built multiple intelligence capabilities using AI and NLP to make the output high quality and engaging.
In the year 2020 has seen significant growth in the use of AI in content marketing. This trend is largely driven by the increasing reliance on AI to power content marketing, content distribution and content discovery,” he explains.
Scalenut has three main pillars, a curated marketplace for human-powered services, AI copywriting and content research automation tools.
The platform is used by independent content creators, businesses and agencies in 50+ countries. Content creators use the platform to automate their content research and creation tasks as well as find work from global brands.
In the year 2020 has seen significant growth in the use of AI in content marketing. This trend is largely driven by the increasing reliance on AI to power content marketing, content distribution, and content discovery.
Content strategists use the platform to save hours of research. Powered by NLP and AI, their research tool delivers accurate insights in a simple and easy-to-understand manner.
“Agencies and businesses use our three pillars to measure their content creation process,” he says.
How businesses are growing their digital footprint using content.
Content has always driven businesses forward, and in the modern age, businesses are using content to increase their digital footprint. They create their own content through blog posts, podcasts and videos or by sponsoring the content of others.
Social media has made it easy for companies to share this content across platforms. Often the best way to attract attention is to create content that speaks to the interests of their users.
Our platform helps businesses leverage technology tools like research and automated writing. In addition, they can get human intervention without leaving the platform and thus make the whole process more efficient
according to 1827 transaction, data shows that content marketing ROI consistently exceeds traditional advertising and paid search. 36 percent of marketers say they have shifted paid advertising budgets to content marketing.
Platforms like Scalenut come into play to measure content creation.
Our platform helps businesses leverage technology tools like research and automated writing. Also, they can get human intervention without leaving the stage and thus make the whole process more efficient,” says Jain.
Scalint USP
Today there are different tools, talent networks and agencies in this space. However, there are no one-size-fits-all solutions, says Jain. Even if they exist, they only cater to large enterprises.
“We are building a unified content intelligence SaaS platform. “We are bringing top talent under one roof to not only create the right technology tools, but also to ensure businesses get a one-stop solution for their content needs,” he explains.
“Our team brings experience building marketplaces and SaaS solutions. There are virtually no other platforms that combine technology and talent the way we do. We feel this will be one of the strongest differentiators for Scalenut,” he added.
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The startup launched its SaaS platform on September 15, 2021 and has seen an encouraging response from users. They have over 3000 subscribers in 15 days (independent creators, businesses and agencies) from 50+ countries. They are currently serving users from US, UK, Australia, Singapore, India and more.
Jane is currently not looking at competition.
“The industry is still very new and the category is emerging. There are currently no significant players,” he said.
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