Arushi, the founder of Satyaki Legal, embarked on her entrepreneurial journey with a clear vision—to provide specialized legal services in intellectual property (IP) and assist businesses in safeguarding their ideas, innovations, and growth. With nearly a decade of experience as an advocate, Arushi’s journey was not a sudden spark of inspiration but rather a gradual and thought-out decision. After years of working alongside senior advocates and eventually becoming a partner at a firm, Arushi felt it was time to create her own legacy. This led to the birth of Satyaki Legal in late 2021, a firm dedicated to transforming the way businesses approach IP law.
A Vision Built on Experience
Arushi’s professional journey began in 2016, and after gaining extensive experience in various sectors, including e-commerce, personal care, cafes, clothing, and pharmaceuticals, she recognized a gap in the market. Many companies, including some long-established ones, were unaware of the intellectual property embedded in their operations. IP was often seen as an afterthought rather than an asset. This lack of awareness among businesses, especially start-ups, inspired Arushi to create Satyaki Legal—a firm dedicated to helping businesses strategize, protect, and manage their intellectual property from the very beginning of their operations.
“Our vision is to ensure that every entity or individual sees their right to intellectual property with enthusiasm and ease. We aim to make the process approachable and assist start-ups in managing their IP from day one,” Arushi shared.
From Humble Beginnings to Trusted Partnerships
Satyaki Legal started with a small team of five individuals but quickly gained momentum through partnerships with prominent institutions. Their early work with Amity Innovation Incubator paved the way for further collaborations with incubators and universities such as Manipal University, IIM Lucknow, BITS Pilani, and ICAI. These partnerships gave the firm a platform to help numerous start-ups, and it became known for its trusted and reliable legal services.
As Satyaki Legal grew, Arushi’s approach was more holistic than merely acquiring intellectual property rights. She and her team began providing a more comprehensive service—helping clients strategize the use, protection, and launch of their products or services. The firm also began drafting agreements and preparing legal models for clients, ensuring their intellectual property was managed and monetized effectively.
Challenges and Triumphs
Every entrepreneurial journey comes with its challenges, and Satyaki Legal’s was no exception. Arushi noted that while building a start-up can be difficult, running it is even harder. The most challenging part was establishing trust with new clients and ensuring that the firm’s services resonated with their needs. However, these challenges were met with determination and perseverance.
One of the key milestones in the firm’s success was its growing clientele and recognition in the industry. Working with prestigious institutions and high-profile start-ups has contributed to Satyaki Legal’s credibility. Arushi proudly pointed to the success of clients like The Big Chill café, which opened an international branch in Dubai, and Ugees, which secured investment at Shark Tank India.
Another moment of pride came when Satyaki Legal was recognized as the Most Trusted Law Firm of India by Global Hues and Arushi was listed as one of the 10 Most Powerful Women in Business by Business Fame Magazine.
Company Culture and Team Spirit
Satyaki Legal thrives on a culture of teamwork. Arushi believes in the power of collaboration, where the team works together towards common goals rather than individual interests. She also emphasizes the importance of work-life balance, allowing the team to relax and reset when needed. This supportive and collaborative environment is what makes the firm unique.
“Our company culture revolves around ‘we’ not ‘me.’ It’s about putting the firm’s needs first and working towards the greater good while still ensuring personal well-being,” Arushi explained.
The Future of Satyaki Legal
Looking ahead, Arushi has big plans for the firm. She aims to expand the team and grow the firm’s client base while continuing to raise awareness about the importance of intellectual property in business operations. Over the next five years, the goal is to solidify the firm’s position as a trusted partner for start-ups and corporates alike in managing and protecting their IP.
Advice for Aspiring Entrepreneurs
When asked about advice for those considering entrepreneurship, Arushi shared three key lessons:
- Be prepared to face challenges, including opposition from those around you, especially family.
- Be ready for financial sacrifices—entrepreneurship often means earning less in the beginning while investing more.
- Forget conventional norms—entrepreneurs must be willing to make unconventional decisions and embrace risks.
Arushi emphasized that entrepreneurship is about selflessness. The needs of the business and clients come before personal desires. It requires dedication, resilience, and a constant pursuit of knowledge.
A Final Reflection
Reflecting on her journey, Arushi credits her firm’s humble start and steady growth for its success. While she would have liked to invest more in capital and networking from the outset, she is proud of how far Satyaki Legal has come. Her mantra, “take one day at a time,” helps her navigate the challenges of entrepreneurship while staying focused on the long-term vision.
Satyaki Legal’s success is a testament to the power of innovation and the crucial role intellectual property plays in the growth of businesses. With a dedicated team and a clear mission to help businesses protect their ideas, Arushi’s firm is poised for continued growth and impact in the IP space.
For more information about Satyaki Legal, visit their website or follow them on LinkedIn.
