Tuesday, August 16, 2022
  • About
  • Advertise
  • Careers
  • Contact
Business News from India
  • Home
  • Business
  • Technology
  • Fashion
  • Health
  • Travel
  • Startup Stories
  • Login
No Result
View All Result
Business News from India
Home Fashion

Round fashion is the new summer discovery of the industry – WWD

admin by admin
July 25, 2022
in Fashion
0
Round fashion is the new summer discovery of the industry – WWD
0
SHARES
4
VIEWS
Share on FacebookShare on Twitter


London – It’s the summer of club fashion.

British fashion brand Jigsaw, a favorite of the Duchess of Cambridge, is entering the world of circular fashion by teaming up with rental and resale platform My Wardrobe HQ.

Jigsaw is taking a leap of faith by developing a circular model that allows customers to rent and subscribe to brand collections and resell any of their own items.

Jigsaw’s mission is to put £50 million of pre-loved stock back into circulation. In the UK, 13 million pieces of clothing end up in landfill each year. With this new work, Jigsaw has attracted attention by combining itself with the resale platform Arizona Moses, Poppy and Chloe Delevingne, and Prime Minister Boris Johnson’s wife Carrie Johnson married in 2021 in embroidered gowns by Christo Costarellos.

“With the secondary market growing 11 times faster than the primary, it makes good business sense to explore remarketing; that’s how customers want to shop,” said Jigsaw CEO Beth Butterwick.

jigsaw round fashion

Jigsaw is taking a leap of faith by launching a circular model.

UMIT SAVACI / Courtesy of Jigsaw

Butterwick wants to make customers happy wearing their clothes again, and Jigsaw’s in-house research shows that customers value their products and keep them for years.

Jigsaw’s core demographic is middle-class Britain, but with a bohemian aesthetic closer to brands coming out of Denmark than Notting Hill, which is why activating with MWHQ opens up the brand to a new audience.

In the past two months, Tommy Hilfiger has joined the rental race by linking up with MWHQ in June to bring the UK 22; And this month, Tommy joins Rotaro, the cult rental site that works with JW Anderson, Rixo, Rotate Birger Christensen and more. “We are committed to working directly with our brands to enable the circular economy for their customers,” said Georgie Hyatt, founder and CEO of Rotaro.

The British high street is joining rental services at a time when most luxury designer brands are available on rental platforms.

While there is no strong appetite to join high-street rental services, the up-sell aspect makes it more attractive to loyal customers and new buyers.

And Other Stories has partnered with rental marketplace Hurr on a curated selection of brand collections. “We love the sustainability aspect of fashion rental and look forward to making our collections accessible to a wider fashion-loving community,” said Lena Sohakqvist, Managing Director of & Other Stories.

For Burberry, the circular economy looks different – ​​partnering with the British Fashion Council to continue to support creative communities in the UK through their ReBurberry Fabric program, an exercise in maintaining the brand’s strong heritage and British visibility.

Burberry donates more than 12,000 meters to more than 30 fashion schools and universities in the country.

Caroline Rush, chief executive of the British Fashion Council, said: “One of the BFC’s priorities is to encourage the industry to move towards a circular fashion economy, supporting excellence in fashion design.”





Source link

Related posts

Fashion designer Christian Siriano showcased never-before-seen dresses at SCAD FASH.

Fashion designer Christian Siriano showcased never-before-seen dresses at SCAD FASH.

August 16, 2022
Gen Z is still buying into fast fashion brands – here’s why – Shoe News

Gen Z is still buying into fast fashion brands – here’s why – Shoe News

August 16, 2022
Previous Post

Tour de France Travel Dos and Don’ts

Next Post

15 Best Health Extension Dog Foods in 2022

Next Post
15 Best Health Extension Dog Foods in 2022

15 Best Health Extension Dog Foods in 2022

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

9 + 10 =

RECOMMENDED NEWS

What Microsoft’s results can tell us about Apple’s business

What Microsoft’s results can tell us about Apple’s business

3 weeks ago
The cheapest places to travel in Europe in 2022 include so many value-for-gram destinations

The cheapest places to travel in Europe in 2022 include so many value-for-gram destinations

1 day ago
‘I was dressed like a fashion icon’ – Serena Williams says her stunning US Open outfit inspired by Andre Agassi shorts

‘I was dressed like a fashion icon’ – Serena Williams says her stunning US Open outfit inspired by Andre Agassi shorts

5 days ago
Connecticut ophthalmologist pleads guilty in health care fraud scheme

Connecticut ophthalmologist pleads guilty in health care fraud scheme

4 days ago

FOLLOW US

  • 86.7k Followers

BROWSE BY CATEGORIES

  • Business
  • Fashion
  • Health
  • Startup Stories
  • Technology
  • Travel
  • Uncategorized

BROWSE BY TOPICS

2018 League Akanksha Chandok Anurag Mehta Balinese Culture Bali United Budget Travel business women Champions League Chopper Bike Doctor Terawan Istana Negara Madhuri Madan Market Stories National Exam Nita mehta Subhi Bhatra Visit Bali

POPULAR NEWS

  • The coolest coat of Berlin Fashion Week?  Sneaker pool

    The coolest coat of Berlin Fashion Week? Sneaker pool

    0 shares
    Share 0 Tweet 0
  • 2022 Trip Advisor Sales Already Hit All-Time Highs

    0 shares
    Share 0 Tweet 0
  • The individual business owner pleads guilty to tax evasion USAO-WDMO

    0 shares
    Share 0 Tweet 0
  • Do North Coworking announces the inaugural cohort for the Forest Products Accelerator

    0 shares
    Share 0 Tweet 0
  • Acera spends $90M to automate customer service inquiries with AI – TechCrunch

    0 shares
    Share 0 Tweet 0
  • About
  • Advertise
  • Careers
  • Contact
WhatsApp +91 980-980-9922

© 2022 .BusinessPress - India's Preminum Business News Portal .BusinessPress.

No Result
View All Result
  • Home
  • Travel
  • Business
  • Health
  • Technology
  • Fashion
  • Startup Stories

© 2022 .BusinessPress - India's Preminum Business News Portal .BusinessPress.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In