Last month, US Treasury Secretary Janet Yellen said the economy was “in a period of transition”.
Today, the US added 528,000 new jobs last month and the unemployment rate fell to 3.5%, but for many people in technology, this is a difference that does not matter: according to layoffs.fyi, 467 startups left. 64,518 workers by 2022.
Marketing can’t cure everything that ails a company, but it’s the easiest channel to drive iterative changes that produce quick results.
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In his latest TechCrunch+ column, Jonathan Martinez says it’s time to “re-forecast, re-prioritize and refine” to drive key growth metrics like ARPU and LTV.
Using several examples, he shares a few ways companies can plan for revenue over short time frames.
“If there are new channels and major tests in the picture, it might be good to hide those when the markets recover,” he advises.
Thank you very much for reading
Editorial Manager, TechCrunch+
@your main actor
From NDA to LOI: What happens when your startup is acquired?
On Tuesday, Yair Snir, VP and managing director of Dell Technologies Capital, shared an article explaining why founders should plan to acquire, especially since the odds of going public are so long.
In the follow-up, it takes readers through the post-purchase integration period/process:
- Speed of purchase
- Path to LOI
- Bring in the bankers?
- Penetration in due diligence
- Define “one day”.
- You are bought!
“While IPOs can get a lot of headlines, a well-timed and well-planned acquisition can represent huge opportunities for you, your team, and the technologies you’ve built,” says Snir.
How to build the first employee benefits
When I worked at a startup next door to a climbing gym, a manager proudly announced that as a company benefit, a discount was offered to all of our employees.
However, this benefit seems somewhat exclusive after explaining that it is only available to employees who are already gym members. Employees who declined gym memberships were given credit for driving to restore parity.
“Founders need to ask themselves what is important to their business and which benefits align with their cultural values,” said Anitra St. Hilaire, vice president of people at ThreeFlow.
Dear Sophie: How long do I have to stay at my current job after I get my green card?
I am currently a software engineer on H-1B. My employer sponsored me for an EB-2 green card, and my application was approved, but I am still waiting for a decision on my application for permanent residency.
I want to leave my employer and do something completely different. Can I transfer my green card to another employer in a different field and position, or do I have to wait until I receive my green card at my current location?
If I must post, how long must I stay with my current employer after I receive my green card?
– Desire for change
Will a weak euro lead to greater US investment in European startups?
Russia’s invasion of Ukraine, pandemic supply chain issues and a deepening recession are dragging down the euro’s value, but there may be a silver lining for European startups.
Besides helping them make more money selling to the U.S., a stronger dollar could encourage U.S. investors who are on the fence to invest across the pond, Alex Wilhelm and Anna Heim note at The Exchange.
“U.S. traders on the fence may find a stronger dollar to blame if that’s not enough to change behavior.”
6 first-time fund managers detail how they are preparing to prosper during the downturn
According to Pitchbook, 270 new venture funds have raised a total of $16.8 billion by 2021. Twelve months later, the managers of those funds are trying to make sense of a changed landscape where the old rules no longer apply.
To learn more about how their strategies and tactics have evolved, Rebecca Szkutak interviews these first-time fund managers:
- Giuseppe Stuto, Co-Founder and Managing Partner, 186 Ventures
- Ariana Tucker, Sole Doctor and Founder, Conscience VC
- Leslie Feinzig, Founder and CEO, Graham & Walker
- Tom Ferguson, GP and Managing Partner, Burnt Island Ventures
- Rex Salisbury, GP and founding partner, Cambrian
- Marco Demeyers and Alain Jean-Baptiste, Co-Founders and GPs, Ansa Capital
Pitch Deck Teardown: Glambook’s $2.5 Million Seed Deck
This summer, Glambook, a booking platform that aims to be the “Uber for the beauty industry,” raised $2.5 million at a $12 million valuation.
To help TechCrunch+ readers understand why Glambook’s tone helped close the deal, HJ Jan Kamps breaks down his 19-slide deck, a company that’s gaining traction in a “market that’s faster than you think.”