Herzogenaurach, Germany –(Business Wire–Sports company PUMA will address some of the fashion industry’s most pressing sustainability challenges, such as waste, materials and climate change, at an international event in September.
The public conference, which will be held in London on September 6 and broadcast globally, will bring together PUMA’s industry peers, activists, NGOs, experts, ambassadors and consumers. Ways the industry can collaborate to get results faster.
“PUMA CEO Bjørn Gulden said, “We are focusing on this event because we want to give this generation a voice when it comes to the decisions that need to be made today.” “At the United Nations, they call it the Conference of the Parties, we call it the People’s Conference.
Ahead of the event, PUMA has launched PUMACOP.com, a platform where users can learn more about the event and register their interest in participating. The event will be streamed live on this platform.
Actress, model and activist Cara Delevingne will host the event alongside PUMA CEO Bjørn Gulden and PUMA CSO Anne-Laure Descours.
“I have worked with PUMA on sustainability topics for many years and together we have launched sustainable collections such as Exhale, says Cara Delevingne. “It is important to continue the debate on this topic so that we can find solutions to environmental issues such as climate change, waste disposal and biodiversity.
Being more sustainable as a company has been an important pillar of PUMA’s strategy for many years. Earlier this year, the company announced a reduction in carbon emissions from both its own operations (-88%) and its supply chain (-12%) between 2017 and 2021, including the use of renewable energy certificates. Strong sales growth during the same period. In the year By 2025, PUMA plans to make nine out of 10 products with more sustainable materials.
The company was the most sustainable brand in the industry according to the latest ranking by Fashion Business, which analyzed the 30 largest companies in the fashion business.
The public conference will begin on September 6 at 12pm BST (1pm CET, 7am ET) in London’s Shoreditch for 225 invited guests. The live streaming of the event is accessible to all.
PUMA is one of the world’s leading sports brands that designs, develops, sells and markets footwear, apparel and accessories. For over 70 years, PUMA has relentlessly pushed sport and culture forward, creating fast products for the world’s fastest athletes. PUMA offers performance and sports-inspired lifestyle products in categories such as football, running and training, basketball, golf and motorsports. He collaborates with famous designers and brands to bring sports influences to street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and Stiked. The company distributes its products in more than 120 countries, employs approximately 16,000 people worldwide, and is headquartered in Herzogenarach/Germany.