Pilot Company’s New Horizons initiative is well underway with six more travel centers having recently completed full store remodels. To commemorate the newly renovated travel centers, Pilot Company teamed up with Monster to host a party with Monster Girls and some giveaways at the site of the first Pilot Travel Center in Corbin, Kentucky that originally opened in 1981. This historic center ride now features a modernized exterior and interior with remodeled restrooms and is home to another first for the company — its new Tex-Mex food concept called Burrito Junction.
The Pilot Company’s chef and food innovation team spent two years testing and fine-tuning the Burrito Junction “make it your way” menu before its launch at the Pilot travel center in Corbin. The new food concept is open 24/7 to serve guests at all hours and features everything from customizable breakfast burritos in the morning to a full menu of burritos, tacos, bowls and quesadillas that can be customized with homemade guacamole, queso. , salsa and a variety of toppings.
“We strive to connect people and places,” says Jamie King, Senior Director of Food and Beverage for The Pilot Company. “Food is always a great way to connect with our guests and Burrito Junction is another way for us to do that. Our guests are loving the fresh variety this new concept brings and we are exploring opportunities to expand it to other locations while continuing to innovate our food offerings.”
Several of the company’s Pilot travel centers completed top-to-bottom remodeling, incorporating feedback from professional drivers and guests to add more fresh food options and improve the overall store experience. In addition to renovating the exterior and interior of each location, major improvements include:
Bakersfield, CA: New kitchen for team members to prepare an expanded menu of fresh food, updated laundry facilities and new restaurant brands with added quick service
Battle Creek, MI: New food added with home made hot and cold food options, expanded beverage selection and updated takeout area
Cartersville, GA: Improved food with hot and cold food options, expanded beverage selection and completely remodeled Subway
Corbin, KY: Updated meals with additional grab-and-go items, four new self-service checkouts and all-new Burrito Junction food concept
Phoenix, AZ: Improved meals with additional grab items, expanded drink selection, and four new self-payouts
Staunton, VA: New kitchen for team members to prepare an expanded menu of fresh food and takeout, an expanded beverage selection, four new cash registers and a completely remodeled Arby’s
“With every store we remodel, we take care to make improvements that will better serve guests and team members now and in the future,” says Allison Cornish, VP. of Store Modernization at Pilot Company. “It’s amazing to see the transformations and see the progress as we ramp up renovations to more travel centers across our network.”
The three-year New Horizons project marks the company’s most significant investment in store modernization to date. It will completely remodel more than 400 Pilot and Flying J travel centers and make additional improvements at several other locations across the country.
As part of the New Horizons initiative and in honor of its long history of giving back, The Pilot Company is donating a combined $70,000 to local school districts in these six communities to support STEM, technology and career development programs.
To help its guests go even further with their end-of-summer road trips, the Pilot Company is offering a 10-cent discount on every gallon of gas through Oct. 31 and offers on popular brands to save in store with the myRewards Plus app.
The news and information presented in this announcement have not been confirmed by QSRFood News Media, or Journalistic, Inc.