This startup has created a mobile app that aims to solve the poor address system by providing every Indian with a digital address code, and aims to reduce the high last-mile costs of logistics, food delivery and cab-hailing. Others.
When you repeat your address for the umpteenth time on the phone with the sender, you almost decide to change your address to a simple address. Long convoluted addresses often lead to life’s delays, and we learn to live in street names and random numbers.
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From the depths of this problem Pataa Exploration Pvt. Ltd., a startup that creates a digital address app that creates short codes for addresses and locations. This mobile application solves the confusing and outdated addressing system in India.
Aiming to provide a digital address code to every Indian, it aims to address the poor address system and reduce the high last-mile costs incurred in logistics, food delivery and cab-hailing, among others.
Tech Panda He spoke to Pata founder Rajat Jain about his amazing service.
Rajat Jain
50% of users are using all Pata features to their advantage, which is a promising sign that we have shown success in not only using the app, but to some extent simplifying problem solving.
“Whether it’s a B2C, B2B or B2G segment, we’re always looking to solve real-life issues that people face. With the growth of e-commerce, it became a shopper’s pet peeve to convince employees to send addresses. The same is the case with visitors,” he says.
In the B2B segment, Pattaya is solving the last mile logistics and courier companies’ issues by providing the right place to deliver packages.
“We are providing addresses to people living on unnamed streets by giving visibility to businesses, buying loans, etc. Providing all these solutions and simplifying India’s unstructured addressing system is what motivated us to start our company,” he says proudly.
“We identified this problem in our travels with unstructured and unquoted addresses in India. We realized that it is difficult to find and share an address. Apart from that, we found that most people find it very annoying when they have to explain their address repeatedly to a visitor or delivery person. In search of a global solution to this everyday problem, Mohit and I created this amazing We have built a team of software engineers and academics who have developed applications, he added.
What do they do?
PATA is built on a secure AWS infrastructure with NodeJS-based microservices and scalable architecture. It consumes many AWS services, but not limited to EC2, VPC, Load balancing, Auto scaling, S3 Bucket, Polly, Cognito, ACM, Route53 and others. The mobile applications are natively developed with iOS and Android and developed in Swift and Java.
Users can create personalized or customized shortcodes like ^SINGH221, ^KUMAR100, record voice directions to a nearby location with the user’s voice, add and create photos of their location by entering the long address only once in the app. Pata extensions that can be shared by every family member or office colleague at the same address.
“With Pata, you can say goodbye to all your contacts who will forever describe and share woes,” Jain proudly said.
Certain areas such as campuses or gated communities may have special considerations for visitors, eg, basement parking, one way, etc.
“The Pataa app allows the user to add these specific comments so that the visitor has prior information,” he added.
The app offers a live visitor tracking system that allows real-time tracking of food and postal deliveries.
“The best thing is that even if your location changes, your personal shortcode stays the same, which means you don’t have to explain your address again and again,” he says.
Patta USP
The main difference between Google and PATA is that the PATA address-giving app provides a unique digital address code to the user.
“With our 3*3 square meter block system, users can drop a pin on their login to get real access. Other features of Pata like extensions etc make Pata very different from Google,” he explains.
The Pataa app is the only one. An application that solves the problem of long and complex addresses, with data fed by the actual target audience/user.
He also adds that most navigation applications use satellite data or data from maps.
“The Pata app is the only app that solves the problem of long and complex addresses with real data fed to the target audience/user because no one can tell the best route to their home better than the user,” he says.
An advantage of the Pata app over other apps is that it is available in Hindi and other major languages, making it accessible to people in rural areas.
Development history
The app has received an amazing response with over 7 million downloads since its launch in May 2021. In November 2021, it received $2.5 million in seed funding from investors based in Dubai, the US and India. Pataa has also signed an MoU with ISRO. To develop an address system to provide access to ISRO geospatial services and APIs.
Be it B2C, B2B or B2G segment, we always want to solve real life issues that people face.
The app got 7.5 million downloads in a short span of time. Pataa API has been successful in reducing the cart abandonment rate on ecommerce websites from 70% to 30% with Pataa Address Autofill API, which is commendable.
“50% of users are using all the features of Pata to their advantage, which is a promising sign that we have shown success in simplifying not only the use of the app, but to some extent problem solving,” says Jain.
On the B2B end, the startup has already partnered with e-commerce and delivery companies that have Pataa as their checkout address.
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“Our Pata address autofill API will also help customers avoid repetitive long form filling and reduce cart abandonment rates,” he predicts.
The startup plans to tie up with logistics companies to make geotagged locations easier to deliver. Similarly, drone delivery and automotive integration are all in the pipeline.
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