Bolen’s comments reflect his broad outlook on the business: he is less concerned with competing for market share with Europe’s biggest luxury brands than with running a strong and profitable business. In the year After falling 65 percent in 2020, he said sales are on track to reach $120 million this year — “well above 2019” levels. More importantly for Bolen, profit margins have grown from “10 percent” to about 25 percent.
First-time customers come to Oscar de la Renta for the bride and then start shopping in the rest of the range. The idea of pursuing competing brands in either the skin care business or the beauty business, or both, is simply wrong, he said. “We want to go a different way.”
Designer Oscar de la Renta was born in 1932 in Santo Domingo, Dominican Republic. An art student, he studied painting and embroidery at Cristobal Balechiga’s salon in Madrid and later at Lanvin in Paris under Antonio del Castillo. His own home in New York in 1965. He soon became the designer of Fifth Avenue socialites and the White House Matrix, dressing every first lady from Jacqueline Kennedy to Michelle Obama (Hillary Clinton was a friend and honored the design at her memorial service). His later success on the red carpet, especially with Sarah Jessica Parker in Sex and the City, made him an international star.
