Milan – Nss, the media platform representing Naples street style, has built a reputation in Italy for the past 10 years, following online outlets such as Hysnobite and Hypebeast, chronicling streetwear as a cultural phenomenon and its influence on fashion. .
Tuesday, Nss Magazine – the editorial department of the multi-business, digital agency known as Nss Factory; A store, Nss store; Nss galleria, a digital space for exhibitions, as well as sports and women-oriented G-Club stands – is celebrating its 10th anniversary with a party on the first day of Milan Fashion Week.
With the help of founder and CEO Walter D’Aprile, Nssx is launching Nssx, the growing magazine to follow the story with an agenda for fashion and culture hunting as well as reporting on the industry and current fashion-leaning TikTok trends. The website includes a French and French-focused vertical opening and opening of the Nss archive.
It marks a milestone by taking over the newsstand, where the party takes place and is open to the public, on Piazza Xavi Maggio in Milan’s Navigli district.
“From the beginning, Nss has been a cool hunting project, a culture hunt. We always seek out and report on stories, trends, habits and desires before they become cults or get a lot of media attention.” D’Aprile said.
In the year Launched in Naples in 2012, the magazine Co-developed with Vincenzo Cioppa and Simon Laudati at the blog launched in April 2009. He first looked to the southern Italian city for inspiration to showcase its street culture.
“We tried to connect worlds and cultures together [culture] and runways, clubs and soccer fields,” the CEO explained. “We were mixed. [project] To create a space where creativity flows without label.
For the occasion, Nss magazine The Attico Gilda Ambrosio, street retail platform Slam Jam, Dj Sita Abellan and street brand Luther, together with 10 creative voices to design great t-shirts, sold at the event for 10 euros. Each.
Ambrosio said she was inspired by “churchcore” and incorporated elements from Catholic iconography, while Luther added one of his campaign images and Slam Jam paid homage to the early punk scene.
Playing by its own rules, D’Aprile magazine always supports the interaction between digital and traditional media, the Nssx party with the newsstand is an example.
“A cause between worlds that oppose each other, is to be established through dialogue, in fact, as we often say, two sides of the same coin, if not a specific element that is always evolving,” D’Aprile said, highlighting that change and improvement will be the starting point for this dialogue.
A fanzine dedicated to the occasion was also printed and sold with stickers and pins.
After Milan Fashion Week, the Nss Magazine team will head to Paris to tease the opening of Nss France, the French runway, at an event on September 29 at the Hoxton Hotel.
In October, the Nss family plans to unveil the archive, a collection of more than 90,000 images that have shaped street style over the past 10 years. It will start online and will be followed by physical activities with exhibitions installed at the Nss factory headquarters in Milan.
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