LAS CRUCES – The fall 2022 semester is just around the corner and new beginnings are happening at New Mexico State University, especially in the College of Business major.
After a national search, NMSU selected Bryan Ashenbaum as the next dean of its College of Business in May, and he officially began his role on July 5.
“My time here has been wonderful, as my new colleagues have given me and my family a warm welcome to Las Cruces and to NMSU,” Ashenbaum said. “As with any transition to a completely new place, I’ve done a fair amount of basic ‘research’ – figuring out where everything is, who does what, how it all fits together. I’ve taken my management team out for one-on-one lunches, but they have to pick a restaurant I haven’t visited yet!”
“Dean Ashenbaum is down and ready to go. He has unique ideas and is not shy about sharing them,” said Dorothy Campbell, interim professor and chief academic officer. “His enthusiasm is refreshing, and he is already gaining the trust of his peers as he begins to face challenges such as AACSB accreditation, promotion and standing cases, and connecting with the surrounding business community.”
Ashenbaum earned his Ph.D. in business administration from Arizona State University in 2006. He also holds a Master of Business Administration in supply chain management and a Bachelor of Science in microbiology from ASU.
Before making the move to NMSU, Ashenbaum served as associate dean for undergraduate and graduate programs at the University of Miami’s Farmer School of Business.
Colleagues in the College of Business are already looking forward to working with Ashenbaum and shared that they are confident in his leadership.
“Dean Ashenbaum has made a significant impact on the College of Business in his short time at NMSU,” said Mary Jo Billot, associate dean. “His previous position as Associate Dean has prepared him well for the needs of college leadership. I look forward to furthering the college’s connection to our students, faculty, staff, supporters and communities through Dean Ashenbaum.”
“Dean Ashenbaum appears well positioned to lead the College of Business forward to meet the needs of our diverse student body, faculty, staff and the larger business community,” said Daniel James, associate dean. “He seems to have already had a positive impact in some ways. I look forward to working with Dean Ashenbaum and helping him fulfill his mission and that of the College of Business. I appreciate the fact that Dean Ashenbaum served his country in the US Navy.”
The new dean’s vision for the College of Business, NMSU and the region is very optimistic.
“I am humbled and honored to be selected as dean of the College of Business,” Ashenbaum said. “World events are upending decades-old assumptions about supply chains, risk and business networks, making areas like the Borderlands logical places for economic development and renewal. And here in the heart of this vital region, we have this wonderful university, with talented and dedicated faculty and staff, and students eager to go out into the world armed with the experience they’ve gained. During the interview, I expressed my vision for COB to become the ‘Destination Business College in the Southwest and Borderlands’ and I am beyond enthusiastic to be here and join my colleagues on this journey.”
With a month already left at NMSU, Ashenbaum is looking to the long term and staying focused on his biggest goal: commitment.
“I’m planning to reach out to more recruiters to come and hire students, leaders of organizations to come and give speeches, to serve on our various boards and centers. I’m also planning trips to cities with alumni groups to re-engage them with their alma mater and the next generation of Aggies. Other goals include evaluating the curriculum for core competencies and experiential learning and focusing on our AACSB reaccreditation,” he said.
Ashenbaum added that he is extremely excited and energized about the start of the school year as he looks forward to getting to know the students, their motivations, what works for them and what can be improved. “I’m planning to be very visible to them, in many ways. I will meet with student clubs and organizations, stop to chat in the hallways, and wait for a few ‘Dean’s Hours’ to hear their voices. NMSU is a vibrant community and I want to see it in all its glory. Go Aggies!”
Tatiana Favela writes for New Mexico State University Marketing and Communications and can be reached at 575-646-3221 ext. 7953, or by email at firstname.lastname@example.org.