MoneyAse, founded by Dipak Shaw, has received MoneyAse Strategic Investment backing from Praveen Sinha, Co-Founder and former Managing Director of Jabong and current Managing Director at PinCap, reinforcing its mission to build responsible, technology-led credit access for underserved entrepreneurs across Bharat.
A Founder Shaped by Real Market Realities
For over two decades, Dipak Shaw worked at the heart of India’s banking and fintech ecosystem. From leading high-performing teams at American Express to building and scaling retail portfolios at Standard Chartered Bank, he carried with him a deep understanding of how credit moves through the country and, more importantly, who gets left behind.
Through these years, one observation stayed with him. While financial access in Tier 1 cities had evolved rapidly, the entrepreneurs powering Tier 2 and Tier 3 India remained locked out of the same opportunities. They were hardworking, ambitious, and often the economic anchors of their communities, yet credit access for them was slow, uncertain, and filled with complexities that rarely matched their realities.
This persistent gap became the spark that shaped his entrepreneurial journey. Today, that spark lives as MoneyAse Strategic Investment, the flagship venture of Codemodulu Financial Investment Services Private Limited, built with a single mission to make credit simple, transparent, and accessible for the entrepreneurs who form the backbone of emerging Bharat.
Creating a Credit Experience That Matches Bharat’s Pace
MoneyAse offers a suite of financial products designed to bring speed and fairness into lending. The company focuses on secured MSME loans, merchant finance, and partner-driven credit solutions. What makes these services stand out is the end-to-end digital experience that significantly reduces approval times and eliminates unnecessary friction for customers.
But technology alone isn’t the differentiator. It is MoneyAse Strategic Investment deep intentionality in serving emerging markets that sets it apart. While most digital lenders cluster around metros, Dipak built his model around the needs of underserved towns where demand for credit is high but access is limited.
Challenges That Shaped the Journey
No impactful venture grows without friction, and Dipak’s story is no exception. One of the earliest challenges was convincing investors to believe in the potential of non-metro credit markets. While the vision was clear to him, many questioned whether underserved segments were ready for a digital-first lending experience.
Operational challenges followed. Aligning lenders, partners, and customers on a unified digital journey required constant communication and adaptation. Many stakeholders were accustomed to legacy processes, and bridging that gap meant balancing innovation with trust.
Yet, every challenge strengthened the company’s resolve. Dipak and his team remained grounded in their mission and focused on delivering outcomes. Their persistence eventually shaped a system where lenders saw value, partners saw opportunity, and customers experienced genuine support.
MoneyAse Strategic Investment Strengthening the Next Phase
MoneyAse has secured a MoneyAse Strategic Investment from Praveen Sinha, a seasoned entrepreneur and investor.
Praveen Sinha is the Co-Founder and former Managing Director of Jabong and currently serves as Managing Director at PinCap.
This investment reflects a strong alignment of vision focused on building responsible, technology-led credit solutions that expand access to finance while maintaining discipline, transparency, and long-term sustainability.
Support from a globally experienced industry leader represents far more than capital. The investment reinforces the company’s belief in the scale and potential of India’s evolving credit landscape, as well as its commitment to building responsibly from day one.
The investment will be utilised to strengthen technology and risk infrastructure, deepen institutional lending partnerships, and accelerate expansion across priority borrower segments.
Building India’s Next Chapter of Financial Inclusion
Dipak’s vision for the future is anchored in scale and impact. Over the next five years, he envisions MoneyAse Strategic Investment becoming one of India’s most trusted and accessible lending platforms, especially for small businesses that form the pulse of Bharat’s economic growth.
The goal is not just expansion but meaningful change. MoneyAse Strategic Investment aims to empower millions of customers, help MSMEs grow with confidence, and contribute to India’s financial inclusion story in a way that feels personal, reliable, and lasting.
A Message for Aspiring Entrepreneurs
Having built his company through uncertainty, hesitation, and the long grind of early startup life, Dipak’s advice is simple and grounded.
Start with a real problem, not a product. The journey will test you with doubts, rejections, and unexpected turns. Investors may hesitate, partners may resist, and not everyone may understand your vision at the beginning. What matters most is conviction.
Stay resilient, keep learning, and keep moving. Every challenge carries a lesson and every step forward builds the momentum an idea needs.
In Conclusion
MoneyAse Strategic Investment is more than a fintech platform. It reflects Dipak Shaw’s commitment to leveling the playing field for India’s ambitious entrepreneurs who deserve faster, fairer, and more transparent access to credit. His journey shows that meaningful innovation begins when someone sees a gap not as a barrier but as a responsibility.
To know more about the founder and the work of MoneyAse Strategic Investment, explore the links below:
Website: MoneyAse
LinkedIn Company: MoneyAse LinkedIn
Founder LinkedIn: Dipak Shaw
