Converting waste Used products are my obsession, so when the Mi Terro team told me what they were doing I knew I had to write about it.
Mi-Tero takes agricultural waste and processes it into proteins that can be used as plastic substitutes, animal feed, and more. In March, the company successfully raised $1.5 million in seed funding, and today, I’m back to show you the deck that made that fundraising possible.
We’re looking for more unique pitch floors to break down, so if you’d like to submit your own, here’s how to do that.
Slides on this floor
- Cover slide
- “PVA problems” – problem slide
- “The first seed solution” – solution slide
- “Market size” – market slide
- “Protein thermoplastic” – product side
- “Applications” – product slide
- “Material Comparison” – Product Slide
- “Awards” – drag slide
- “Customers and partners” – market confirmation slide
- Case study slide
- Group slide
- Road map slide
- Second Gen Innovation – Product Roadmap Slide
- Sustainability slide
- “Drink more beer, reduce more microplastics” – slide close
Three things to love
What I love about the entire deck is that it tells such a beautifully simple story. The company summarizes its mission in the closing slide: “Drink more beer, less microplastics. I love the sustainability story and the transparency of it all. As an investor I would be very happy if the company can actually do what it says and make it commercially viable.
A clear statement of the problem
I can’t express how much I love when a good problem slide serves as an opening for a pitch deck. It allows you to open the door to a really productive conversation, especially if you can get an investor to go, “Holy cow, that’s a big problem,” and then immediately come up with a solution.
The problem slide takes an abstract problem and makes it very real – especially for those of us who are used to using Tide Pods from time to time.
I’d love to see the Mi Terro problem both show the macro-level problem on the left and in the “PVA wrapped dish water and laundry pad” context. It takes the abstract problem and makes it very real – especially for those of us who have been known to use Tide Pods from time to time. I also like how this chart shows the size of the problem as part of the problem.
Now, there are things I would improve on this slide: the numbers over a thousand should have thousand tags (1000, not 1,000) for ease of reading. And in general, it’s a little difficult to read the slide, because the punch is actually on the bottom right: 75% of PVA remains in soil and water pathways.
Bringing examples to life
As an environmentalist, I don’t mind things made of plastic as long as they are built to last. Would it be good if we didn’t reuse plastics? Maybe. But if you buy a plastic chair and use it for five or six days in the summer for 10 years straight, well, at least the plastic had a good life when it was used, and maybe it can be reused or recycled.
What I hate with a thousand suns is single use plastic. Packaging is the biggest culprit here: we use bottles, labels, takeout containers, etc. a lot of Single-use plastics for all kinds of things, and Mi Terro aims to replace most of them with biodegradable, renewable waste materials.
This deck page brings that to life for me, and I love seeing the company’s proof-of-concept products. In most of the categories, I can think of three or four things that I see every day, and from there it’s a small step to realize how different the world would be if Mi Tero succeeds. beautiful.
There is almost no text on this slide, and it does a lot of the heavy lifting. I like it, and would like to see more of that in slide decks. Show, don’t tell, and if you can make an impactful point by bringing your product to life, that’s even better.
Show the long game
I don’t think I’ve ever seen a durable slider on a pitch surface before, but this gives us a clear look at Mi Tetro’s vision. I have little doubt that this will be an incredibly successful company over time, but look at those big, beefy goals! Mi Terro’s founders are clearly thinking long-term (Slide is planning nine years from fundraising!), and this slide shows both great potential and serious ambition.
Do you know what investors like? Great potential and strong ambition.
In the rest of this teardown, we’ll look at three things that Mi Tero could have improved or done differently, as well as the entire pitch deck.