Sustainable fashion is on the rise, vintage, second-hand and rental clothing platforms are more popular than ever, and brands are at pains to ensure their materials, processes and final garments are as eco-conscious as possible. But the established fashion leaders are not the only ones to change.
Real and lasting change will only come when the new generation of talent works from the ground up with sustainable and innovative principles – and that’s where big-brand support comes in important. This year, H&M has teamed up with the famous Saint Martins. (CSM) is launching the inaugural Sustainable Fashion and Journalism Awards to help, reward and spotlight young creatives making the transition to circular fashion to do just that.
Excitingly, the 2022 winners have been announced – and we highly recommend you add them to your ‘names to watch’ list, stat. Ella Dewberry, winner of the first prize in fashion journalism, grew up in a sophisticated way Plexusa platform that explores issues of fashion ethics and sustainability through augmented reality.
“This project is very inspiring because it demonstrates an understanding of the importance of specialist fashion journalists in the field of climate change and the circular economy,” said Judith Watt, author, journalist and award panel member.
But of course sustainable and innovative design is also invaluable. BA students Daniel Fabara, Ciaran Griffiths and Max Brewer were presented with the award for fashion design. Fabara men’s clothing collection Anakul It is notable for its use of deadstock, upcycled charity clothing, recycled materials and pre-Hispanic design. Griffiths, on the other hand, showed an innovative collection based on queer culture, while Beer wowed by turning a show-stopping headpiece into a show-stopping headpiece for the lenses above. Angels round up.
All four winners were awarded a grant to help them complete their collection and degree projects, and their work will be on display at the H&M Oxford Circus store in August and September. Judging by the buzz around these four, the future of fashion sustainability looks brighter than ever.
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