Gigi Hadid is launching her own fashion line. On Thursday, August 4, the model-turned-entrepreneur took to Instagram to reveal her latest project: a welcoming, knitwear-focused brand. Hadid’s Instagram bio describes her as the founder and creative director.
“Worked on something…. with love, @guestinresidence 💛🧵 :),” she wrote alongside a behind-the-scenes slideshow. Hadid appears on set for a photo shoot, evaluating different color palettes, fabric designs and patterns, and trying on different samples herself.
“It’s what we’ve all been waiting for. 💕💕💕💕💕💕,” her younger sister Bella commented on Instagram. “So excited 😍,” said Hayley Bieber, while Tan France wrote, “I can’t wait for everyone to see this line. 🥰❤️”
Although the 27-year-old remains in the modeling game, she’s no stranger to fashion design either. Most recently, she collaborated with Frances Bikinis on a cottagecore-inspired swimwear collection, and in the past has collaborated with Tommy Hilfiger, Reebok and Stuart Weitman to create her own line of clothing and footwear.
We’ll update this post as soon as we learn more about the guest house’s official launch. In the meantime, you can subscribe to the new brand’s website to stay in the know.