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The behavior of travelers has changed significantly since the beginning of the pandemic and major companies in the travel industry have adapted and offer new services to satisfy the needs of their customers. In particular, Marriott has been one of the major hotel chains that strives to provide new services and implement new business models in modern times.
The company recently announced its expansion into apartment-style accommodations for extended stays called Apartments by Marriott Bonvoy.
Stephanie Linnartz, President of Marriott International, said: “Travelers planning vacations and extended business trips today are looking for more choices in lodging, and the introduction of Apartments by Marriott Bonvoy responds to those trends while offering developers a premium product backed by the name our trusted and distribution platform.”
The new service will allow travelers to earn points in the hotel’s loyalty program while staying in larger home-like apartments, ideal for families and friends looking for a “business” experience. Now that many companies around the world are allowing employees to work remotely, more travelers want to extend their vacations.
Apartments by Marriott Bonvoy represent another strategy to compete with successful business models like Airbnb. Marriott International has already launched a similar rental service called Homes & Villas with over 60,000 private properties in 75 countries, but this new brand will initially focus on the United States and Canada.
The company appears to be capitalizing on Airbnb’s declining popularity due to traveler concerns about cameras in vacation homes and hosts asking guests to clean. Many travelers are interested in experiences different from what the hospitality industry currently offers.
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The return to hotel-like services is becoming more attractive to travelers as it reduces stress and work, but travelers still need workspaces and competitive prices for their business travel and remote work opportunities, and Marriott seems to understand that. the need.
What travelers can expect from Marriott Bonvoy apartments
Apartments by Marriott Bonvoy are aimed at customers interested in long stays, comfortable and private residential spaces as well as luxury. Marriott International hasn’t shared specific details and will likely announce more updates in the future, but here’s what travelers can expect:
- Apartments by Marriott Bonvoy will debut in the United States and Canada: The hotel chain already has a similar service for Asia, Europe, the Middle East, Africa and Latin America, called Marriott Executive Apartments, but this new service promises to be different and more exclusive.
- Luxurious and unique design: the hotel chain has considered this brand to be in the high-end and luxury segments, and the design will be inspired by the local neighborhoods.
- Apartments with ample space: with a full kitchen, a separate living room, a bedroom, a washing machine in the unit and a paint.
- Not all traditional hotel services are included: The company has clarified that the new accommodations will not offer food and beverage, retail and meeting space.
- A home-like feeling: the company is interested in making guests feel at home while also providing an enhanced experience.
Considering the great expectations that the company has for this new service, we will certainly find properties of this new brand in the main cities of the United States and Canada, such as New York, Miami, Toronto or Orlando.
The properties will be developed and managed by Marriott, but developers will be allowed some flexibility by building new locations or transforming existing locations to meet their standards and design.
As Linnartz stated, this new service will allow members of the loyalty program to receive benefits: “With Apartments by Marriott Bonvoy, guests will be able to purchase a wider range of accommodation options within the Marriott Bonvoy portfolio, increasing their loyalty to the portfolio and its range of brand offerings.”
Marriott International is considering different business models to satisfy all the needs of its customers, but they are still growing and expanding its traditional services.
A few months ago, the hotel chain opened its first luxury all-inclusive resort in the Dominican Republic and will also open another impressive all-inclusive resort with a water park in Cancun.
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This article originally appeared on TravelOffPath.com
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