NEW YORK, NY / ACCESSWIRE / July 26, 2022 / Globally renowned travel publisher, MarcoFeng.com, announces a 200% increase in views per visit during FY22.
The remarkable growth occurred during a period when many other travel broadcasters were laying off staff and facing a reduction in views and traffic.
The growth was driven by the publisher’s use of “faceted navigation” which enabled Google to index thousands of pages of content faster than before, and by the fact that users were increasingly interested in overseas travel as a requirement to prove status of the vaccine and to obtain PCR tests beforehand. to travel reduced.
Flat navigation reduces time on page for taxonomy pages from 56 seconds to 23 seconds, meaning users are more likely to find what they’re looking for faster. This means that the views per visit metric improves drastically, from 1.5 to 4.5 – a 200% increase for the publisher.
Side navigation allows users to narrow down search results by applying multiple filters based on item classification.
“Marco Feng uses page navigation on the left side that allows you to search for destinations and guides using filters such as “best time to visit”, “located in”, “great for”, “cost” and “request for visa and vaccination”, offering readers a whole new way to find and consume content,” says founder Hailun (Marco) Feng.
“For example, if you want to know the best family things to do in your area, you’ll usually Google an article and browse through each activity to check if it’s something you want, if it’s happening now, and how much it costs. it is suitable for children, so it will take some time. With faceted navigation, you just tell the system your time, location and interests, and it will return recommendations within seconds. Healthline follows suit, implementing a similar feature for its library.“
Feng goes on to say that this offers publishers more flexibility in presenting information without a lot of manual input.
“This is the first time faceted navigation has been used in the release and it will continue to be fine-tuned to give better results,Feng says.However, developing such a feature involves months of planning, coding and testing. Each post will be assigned multiple categories, determined by extensive research, which tells the system when they should appear. User testing is also needed, where participants are asked to perform content searches and evaluate the results.“
While the traditional way of discovering content locally via the search bar still works, the future of publishing lies in such innovations that fundamentally change the way readers discover and consume information.
In addition to providing a personalized experience where users can receive recommendations based on time, location and interests, facet navigation helps increase engagement on the site and gives more exposure to content. Web owners can also track the click performance of filter combinations to identify opportunities or priorities. For example, if a specific set of filters is used frequently, but the search result returns only one post, then that is a gap that may need to be filled to provide a better experience.
Despite the benefits, site navigation poses serious SEO problems if not addressed properly. Faceted navigation works by creating a new URL for each filtered search. It will either dynamically generate the URL or add parameters that specify how the category URL behaves. This means that even if you’re not creating new pages for every possible attribute change, your face navigation is creating them as they happen. This will create hundreds or thousands of thin pages for Google to index, wasting your crawl budget and link equity.
MarcoFeng is a globally recognized online travel publisher that shares guides to the world’s best destinations as well as long travel stories. The publisher has a strong culture of innovation and is constantly looking for new technology that will help engage audiences and facilitate access to content.
Hailun (Marco) Feng
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