Byrdy’s “Something Blue” dress created in collaboration with retailer Over the Moon for brides who love to play golf. Photo courtesy of Hayden Shoffner/Erin Bowman Photography.
With one-pieces, classic flared skirts and delicate floral patterns, Byrdy’s head-to-toe golf gear is designed to take customers from the course to cocktail hour.
Why is it important? Byrdy is a local brand that sets new fashion standards in the world of golf and sets trends. It has attracted the attention of major fashion houses such as Vogue and Elle.
- As thousands of golf fans flock to Charlotte this week for the Presidents Cup ((September 20-25) at the Quail Hollow Club, where you can find revelers in Byrdie attire.
Left: Hayden Shoffner, Right: Rachel Williams. Photo by Hayden Shoffner/ Erin Bowman Photography
Flash Charlotte’s Rachel Williams and Hayden Shoffner have started during the Yerdy season. “We played golf every day because it was the only thing we had to do during Covid,” Shoffner told Axios.
- They grew up on golf courses, but after spending more time on them in recent years, they’ve noticed a lack of functionality in golf apparel.
- Birdie’s clothes were designed for women to “play 18 holes … and pack a kitten heel and throw it out for dinner,” Shoffner said.
Shoffner and Williams said they were inspired by their grandparents’ style when creating the brand. Photo provided by Hayden Shoffner
Present: Byrdy’s is named after Williams’ grandfather, nicknamed Williams, and a business dedicated to Shoffner’s upbringing.Byrd”) to designs (inspired by clothes worn in old photographs of their grandmothers).
- “We both had wonderful grandmothers,” Shoffner said. “My grandmother always had red lipstick and big gold belts on the golf course.”
A khadi suit and a short-sleeved Hayden dress. Photo by Hayden Shoffner/ Erin Bowman Photography
What to expect: Modern takes on classic designs like puffy sleeves, floral patterns, Peter Pan collars and funky hats. Williams and Shoffner are deliberately moving away from long navy skirts and plain collar shirts that lean on the sporty side of fashion.
- Among their best-selling items are the Hayden dress and the Caddy suit. Their fall line is inspired by the Presidents Cup and viewers can expect to see them sporting the Byrdy Club Cord Cap.
- Prices range from $12-$295 for socks, hats, polos, dresses, skirts and other accessories and apparel.
Where to buy: You can find Byrdie on their website and at other online retailers such as The Avenue, Over The Moon and Modatrova.
- You can now find Byrdy apparel at the Charlotte Country Club Pro Shop. Come spring 2023, you’ll find Byrdin in pro shops across the country.
- They don’t plan to open a brick and mortar anytime soon, but you can make an appointment to try them out at their Park Road Shopping Center office by email: info@shopbyrdiegolf.com.
- They’re having a trunk show and cocktail hour this Thursday to celebrate the Presidents Cup. For the address, DM them on Instagram or email info@shopbyrdiegolf.com.
Minimize: If vintage styles and images aren’t your thing, other local shops have released Presidents Cup gear.
- It has 704 stores T-shirt It will also be available for sale at the tournament.
- Glory Days Apparel has released a line of polo and button down golf shirts available on their website.
Go deep; 2022 Presidents Cup in Charlotte
