American television personality Kourtney Kardashian Barker has been part of the wellness industry for a while now, but its latest launch under Lemme Purr—a line of vitamins and supplements—is a pineapple gum designed to “target vaginal health AND pH levels that support freshness and taste” has not been liked by many people on social networks.
“Your pussy will love this… Meet Lemme Purr: our new vaginal health gum! Vaginal health is such an important part of a woman’s overall wellness (and not talked about enough) which is why we’re so excited to launch this! Give yours vagina the sweet treat it deserves (and turn it into a sweet treat). You know what they say…you are what you eat. We combined real pineapple and vitamin C with the power of clinically studied SNZ 1969™ probiotics to target vaginal health and pH levels that support freshness and taste,” the ad, which ran. Kourtney, read.
But social media users were not impressed.
“This makes no sense,” wrote one, while another commented that it encourages people to trade unnecessary products. “Another example of marketing unnecessary projects to women to make them feel insecure enough to buy it,” the user added.
One commented: “These are not necessary! Not everything about women’s bodies is wrong.” Another mentioned, “This is ridiculous. It shouldn’t smell or taste sweet. If it does something is wrong. Don’t do this nonsense!”
In fact, even a gynecologist took to social media and wrote: “I am a gynecologist. This is not it. Stop giving away your money. You don’t need that.”
As such, to understand more about the gums and whether vaginal ‘scent’ actually needs to be changed, or can be changed in the first place, we reached out to the experts. Find out what they had to say.
The human vagina is inhabited by over 50 types of microbes, of which lactobacilli are the most common and abundant, said Dr Sujit Ash, consultant, gynecology and obstetrics, PD Hinduja Hospital and Medical Research Centre, Khar.
“These lactobacilli, as commensals, maintain a lower level pH and produce antimicrobial substances such as lactic acid, bacteriocin-like substances, and hydrogen peroxide. Various scenarios can offset these bacteria such as cyclical changes in hormones, sex, use of chemical based fragrances/soaps, tight underwearetc., and can disturb the normal vaginal flora and pH”, said Dr Sujit.
Each vagina has a small amount of discharge that changes during the month and a slight odor, which is physiological to maintain the environment. “And this smell, taste or discharge is different for different women, which does not mean that there is something wrong with your vagina, nor is it something dirty. Only if there is evidence of any smelly fish discharge or the discharge changes color (grey, green, yellow) or changes consistency (curd discharge), treatment is indicated,” said Dr Sujit. Indianexpress.com.
Dr. Sujit also pointed out that the vagina is a self-cleaning organ, so it takes care of itself most of the time. Dr Surabhi Siddhartha, Consultant Obstetrician and Gynaecologist, Mother Hospital, Kharghar agreed and said that it is important to recognize that the vulva region, which contains the labia majora, labia minora, clitoris and vaginal opening, is the external female reproductive organ. system and that the vagina is its internal organ. “In addition to rooting out some dangerous ones microorganismsthe fluid produced by the vulva and vagina also keeps the vaginal pH stable,” said Dr Surabhi.
In addition, Dr. Sujit also that it should be remembered that any infection will need antimicrobial, either antibacterial or antifungal treatment, to cure it, along with a visit to your gynecologist. “So be aware that tires don’t play a role when it comes to that vaginal odor and vaginal freshness,” said Dr Sujit.
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