Grant Macpherson has been appointed Chief Marketing Officer for KFC Africa. The South African born marketer joined KFC in 2013 as Marketing Manager for KFC UK where he led multiple portfolios across retail, brand and creative.
Grant McPherson. Source: Submitted.
In the year In 2015, Grant moved to KFC Netherlands to lead the marketing function in the Netherlands, Iceland and Sweden.
Back to the roots
After a successful stint in the UK and Europe, Grant returned to South Africa in 2018 and has been at the forefront of driving retail for the brand. During this time, Grant has been a key architect in KFC’s growth to navigate the brand through the pandemic crisis and allow KFC to continue its sales momentum, increase market share and elevate its leadership position.
In the year In 2022, Grant was promoted to Marketing Director, Brand Communications and Purpose, leading the brand’s focus on taste, which resulted in the recent industry award-winning Taste Guarantee and Taste Tester campaigns. This time, KFC South Africa was also voted “Best Brand to Care”.
Defining a recipe for growth
I am incredibly excited to lead this amazing brand with the support of our world-class marketing team and agency partners. It’s an exciting time to be part of the brand as we continue our recipe for growth and fine dining, ensuring we are South Africa’s favorite QSR brand and continue to grow on the African continent,” says McPherson.
“We are proud to welcome Grant to the KFC Africa leadership team. We pride ourselves on understanding the diverse skills needed to successfully deliver our business goals, and while Grant’s experience and track record speak for themselves, his approach to people and leadership make him a perfect fit for this role. Grant has always been known for being driven by heart, the defining element of our brand, and I have no doubt he will continue to bring this quality to his new role. We look forward to seeing him lead our marketing and make a special mark,” said Dhruv Kaul, GM for KFC Africa.