The New York Festival’s International Advertising Awards has named the winner of the 2022 Genius 100 Inspiration Award for “The [uncertain] Four Seasons” created by Jung von Matt AG Germany as he walked away with the top prize.
Image provided.
The award, in partnership with the Genius 100 Foundation (G100), celebrates outstanding purpose-driven innovation that inspires action to create impact.
Entries in the Genius 100 category are judged by a panel of Genius 100 visionaries from 100 internationally recognized minds. This year’s Genius 100 Executive Jury includes late Genius 100 Global Ambassador and Inspiration Award Chairman James Kahn, Jose Miguel Sokoloff, Sima Simar and Don Tapscott.
Purposeful work
“We are honored to win this very prestigious award. The Genius 100 Inspiration Award is not only about creative work with a purpose, but also about the impact of inspiring people to act. 14 orchestras around the world have chosen their local The [Uncertain] Four Seasons is really amazing and amazing. And we are delighted that so many orchestras are still joining our beloved project now and with more performances in the near future.
Winner of the 2022 Genius 100 Inspirational Award “The [uncertain] Four Seasons” was created by Jung von Mat AG in partnership between UN Act Now, digital design agency AKQA, musicians and scientists from around the world, composer Huge Crosthwaite and Monash University’s Center for Climate Change Communication Research.
The award-winning campaign combined music theory and climate algorithm to create variations of Vivaldi’s Four Seasons composition that represent the dramatic local climate changes that occur in each season. The algorithm takes the music score into account for predicted changes in rainfall, biodiversity, sea level rise and extreme weather as set out in IPCC (International Panel on Climate Change) reports. The spelling differences portend a future in which the world fails to take decisive action on global warming.
“When we talk about climate change, the challenge and the struggle is how we translate data into lived experience. We believe that we need to humanize climate science and climate data so that we can connect more with people. [Uncertain] Four Seasons is our passionate attempt to present climate information in a new way that people can not only understand, but feel. After all, we’ve seen all the images of the climate crisis, we’ve watched all the climate documentaries and we’ve seen all the data science graphs – our hope is that by reflecting the dangers of climate change in music – a universal language that everyone speaks – we can. Helping people discover what a new beauty and life experience can be. “Ultimately, we wanted to provide something that local communities could come together, discuss and take direct action through their leaders or through the ActNow platform,” said Kortlepel.
” of [uncertain] The aim of the Four Seasons’ campaign was to pressure world leaders to take decisive action at the United Nations Climate Change Conference COP26 in November 2021. As the Youth and People’s Empowerment Day kicks off at COP26 on 5 November 2021, “The [uncertain] “Four Seasons” features performances by 14 orchestras from six continents – half of which are youth orchestras. The performances are mobilizing young people’s voices for climate action and putting more pressure on world leaders to sign the Leaders’ Pledge and work to reverse biodiversity loss by 2030.
Inspired by Einstein
“NYF is proud to partner with the Genius 100 Foundation to celebrate work that engages and inspires others to take action and make a positive impact on our world,” said Scott Rose, Executive Director of the New York Festivals Advertising Awards.
We’re celebrating in partnership with the New York Festival of Advertising Awards to award the “G100 Work of Genius” inspiration. We (G100) are “inspired by Einstein,” and this special award celebrates truly inspired, imaginative work that demands attention and has an undeniable and significant impact,” said Hilary Weiner, CEO of Genius 100 Foundation US.
“Now more than ever, we need to know how much we can leverage innovation to affect positive change,” Weiner said.
Click here to view all of the 2022 New York Festivals of Advertising Awards.
