A Vision Rooted in Printing, Blossoming in Technology
For over two decades, Ankul Nanavaty has led his family’s offset printing business. But behind the printing machines Sprintcart customer engagement, an idea was quietly taking shape.
“I started working on the early idea of a digital platform in 2012,” he recalls.
That seed of an idea—shaped by market conversations and a deep understanding of customer needs—eventually grew into Sprintcart customer engagement, a B2B SaaS enterprise customer engagement platform launched in 2022.
Today, after nearly 1,000 days of relentless building and rebuilding, Nanavaty beams with optimism:
“We have just begun.”
A commerce graduate from HR College and a post-graduate from SPJIMR, Mumbai, Nanavaty blends his traditional business experience with a sharp eye for emerging digital opportunities. The leap from print to SaaS was deliberate, built on listening carefully to market needs.
The Spark: Finding a Blue Ocean Opportunity
When asked what inspired this new journey, Nanavaty’s answer is crisp:
“Blue Ocean opportunity, client conversations and carefully listening to market voices.”
He noticed a glaring gap—the lack of customer digital engagement tools tailored for enterprises in India.
In a world where 83% of Gen Z prefer a digital-first experience, Sprintcart customer engagement aims to bridge the divide between brands and their channel partners. It’s not just about engagement; it’s about building deep, meaningful relationships that influence both brand perception and revenues.
The Four Pillars of Sprintcart
At its core, Sprintcart customer engagement transforms how enterprises connect with their customers and partners. Nanavaty describes it as:
“A B2B SaaS enterprise customer engagement platform that manages distribution and channel partner engagement.”
The platform currently offers 4 products across 7 applications:
- NFC Genius Card – Digitizes and enhances networking.
- DAM – DigiSafe – A digital asset management solution ensuring brand consistency and accessibility, with built-in tools:
- MOAT Applications
- DigiSocial – A social media tool for lead generation
- DigiBhasha – An AI-powered language translation tool for static and AVs in 15+ Indian languages
- DigiStream – A secure private radio station for podcasts, training, and mass engagement
- SupplyJunction – An enterprise procurement tool streamlining B2B transactions.
- Jubilee – A customizable brand store for enterprises.
Together, these products deliver Awareness, Engagement, Affinity, and Loyalty—all critical to influencing revenue pipelines.
Challenges: The Long Road of Enterprise SaaS
The journey wasn’t easy. Nanavaty is candid:
“Our biggest challenge in the enterprise B2B space is the long gestation in the India enterprise market. The demo-to-cash cycle has been 10–12 months and in some cases 14–16 months.”
Such long cycles often push startups into the “valley of death,” investing heavily while watching cash reserves dwindle.
Instead of seeing setbacks, Nanavaty embraces them as lessons:
“The challenges have taught us to be extremely frugal with our investments… We look at every challenge as an opportunity to learn, re-invent, fix, prove and progress.”
The Breakthrough: From MVP to Market Fit
Every startup dreams of the elusive product-market fit (PMF). For Sprintcart customer engagement, it came with its early customers:
“The biggest breakthrough was getting a PMF with our first 3 customers on an MVP that helped us build a cash reserve to survive two years and build an enterprise version of Sprintcart.”
This milestone not only validated the concept but provided the runway to expand. It enabled Nanavaty to build a 15-member team and onboard an experienced CTO to chart a long-term product roadmap.
Looking Ahead: Global Ambitions
Sprintcart customer engagement isn’t stopping at India. Nanavaty shares his vision:
“We are exploring markets beyond India, like the UAE, Dubai and Singapore. We are also working on a global version of Sprintcart due for release in 2028. This will compete with the best products in the Martech space globally.”
By 2030–31, he envisions Sprintcart customer engagement as a global leader in customer engagement and marketing communications, with AI at its core.
Lessons from the Trenches: Advice to Entrepreneurs
Nanavaty’s journey offers valuable insights for aspiring founders:
- Research: “What problem are you solving?”
- Market: “Is there a real need for the product/service?”
- Scale: “Is there scalable headroom for your product to boom?”
- Self-belief: “Do you have it in YOU? A new business does not ask for your sweat, it also needs your BLOOD.”
- Cash Flow Discipline: “Plan for a 12-month runway and a 1,000-day plan. Keep enhancing your product with an eye on getting the first few customers to generate cash.”
For Nanavaty, entrepreneurship is about grit, survival, and resourcefulness—not glamour.
Final Thoughts: The Sprint Is Just the Beginning
As Sprintcart customer engagement continues to evolve, Nanavaty’s story is a testament to patience, persistence, and vision. Balancing a family printing business while scaling a SaaS enterprise, he showcases the power of relevance and reinvention.
His message to entrepreneurs is clear:
“Listen to the market, build for relevance, and never lose sight of cash flow.”
Sprintcart’s journey reminds us that startups are marathons, not sprints—built over years of resilience, belief, and strategy.
Call to Action
Want to learn more about Sprintcart and Ankul Nanavaty’s journey?
Visit the website: sprintcart.in
Connect with Ankul on LinkedIn: linkedin.com/in/ankul-nanavaty-97182a7
Stay tuned as Sprintcart customer engagement gears up to disrupt the global Martech space and reshape how brands build relationships with tomorrow’s customers.
